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Digital Diary

13 Jun, 2017

Is Bot-to-Bot Marketing the Next Game Changer?

 -Is Bot-to-Bot Marketing the Next Game Changer?

Over the past year, we’ve witnessed a significant shift in the channels that consumers are favoring. In recent years there has been a drastic increase in the uptake of messaging apps. In fact, the usage of these apps and chatbots is actually outpacing that of social media networks. It...

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12 Jun, 2017

Moving Beyond Omnichannel: The Rising Demand of Personalized Shopping Experiences Across Channels

 -Moving Beyond Omnichannel: The Rising Demand of Personalized Shopping Experiences Across Channels

In this omnichannel world that we find ourselves in, aligning our marketing efforts to answer evolving consumer demand is paramount. As consumer expectation continues to adapt, marketers in retail are strategizing on how best to manage their marketing initiatives and spend. Shoppers are increasingly demanding more personalized and seamless...

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09 Jun, 2017

Weekly news round-up ft. Anthem pulls out of ACA in Ohio, Sear’s closes more stores, DDoS attacks up 380% and more…

 -news round-up

Here’s a round-up of the week’s Retail, Healthcare, Financial Services, Security, Enterprise, and Marketing news. Let’s kick off this week with a look at the retail space. RETAIL Bebe Stores, Inc On Wednesday, Bebe Stores, Inc announced that it has made a series of deals that leaves it with no...

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08 Jun, 2017

How you as a CISO can Prevent a Malware Attack

 -malware

The instances of malware are increasing. Only last month, the WannaCry ransomware affected more than 200,000 organizations in 150 countries. In the UK, the major assault hit 47 NHS trusts, leading to operations being cancelled and patients turned away from A&E. It’s time to update your Cyber Security Policy As a...

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08 Jun, 2017

Telehealth, Patient Engagement, Value-Based Care, Big Data and more. Healthcare Leaders Gather at Healthcare Providers Transformation Assembly.

 -Telehealth, Patient Engagement, Value-Based Care, Big Data and more. Healthcare Leaders Gather at Healthcare Providers Transformation Assembly

A quick look at what happened at this week's event via the #HCTAssembly

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07 Jun, 2017

Twitter the Favorite Social Media Platform for World Leaders

 -Twitter the Favorite Social Media Platform for World Leaders

According to a recent study by Burson-Marsteller made available in a news release, Twitter is officially the most popular social media platform among world leaders. 276 heads of state and government and foreign ministers from 178 countries, and representing 92% of all members of the United Nations regularly utilize the...

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06 Jun, 2017

The Fall of American Retail Icon Sears

 -Sears

Retailers are closing their stores as they struggle to keep up with consumer demand and entice customers in-store. In a recent Washington Post article, Sarah Halzack took a look at the demise of Sears, an iconic American retailer. Sear’s once dominated the retail world. Now, stores are falling into...

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05 Jun, 2017

Is Telemedicine Transforming Healthcare?

 -Is Telemedicine Transforming Healthcare-

At Healthcare Providers Transformation Assembly today, we’re discussing the latest innovations changing the face of healthcare today. One such innovation is Telemedicine, a favorite among many health systems. What is Telemedicine? Telemedicine is simply the concept of using digital technology to provide remote diagnosis and treatment of patients. Telemedicine is...

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02 Jun, 2017

The latest News from Retail, Healthcare, Financial Services, Security, Enterprise, and Marketing

 -News round-up

Here’s a round-up of the week’s Retail, Healthcare, Financial Services, Security, Enterprise, and Marketing news. RETAIL Wal-Mart Wal-Mart continues to make big announcements. This week not only detailing test of virtual reality technology in 31 training facilities. The success of the tests has led to plans to expand the program,...

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01 Jun, 2017

You’ve created Customer Profiles, what next? Progressive Profiling

 -Progressive Profiling

You’ve created customer profiles, what’s next? Progressive Profiling. What is Progressive Profiling? The idea behind Progressive profiling is to continually roll out a series of questions, at timed intervals, to build a reserve of data about your customers over time. And, you won’t scare away new customers by bombarding them...

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