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Digital Diary

23 Mar, 2017

Interview with the Masterminds from Variety and Sports Illustrated behind the Sports & Entertainment Summit 2016

 -Dea and Damian - strategic partnerships blog

The Sports & Entertainment Summit 2016 was one of the stand-out events of the year and a great example of the power of partnership in business. In an exclusive interview with Dea Lawrence, CMO, Variety and Damian Slattery, VP, Client Solutions, Time.Inc., the masterminds behind the event tell us...

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22 Mar, 2017

2017 Google Search Trends in the Financial Services

 -Financial services Google search trends

Earlier this week, The Financial Brand released its annual look at the Google Search trends impacting the financial services. Google Trends allows you to delve into a variety of topics from the spread of flu, to the latest blog on virtual reality. It’s a powerful tool for any marketer to...

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21 Mar, 2017

Changing the very Fabric of Humanity with John Nosta, Digital Health Philosopher, Keynote Speaker at Digital Healthcare Transformation Assembly

 -John Nosta Interview

Yesterday, we had a quick chat with John Nosta, Digital Health Evangelist & President, NOSTALAB and keynote speaker at the upcoming Digital Healthcare Transformation Assembly this April. Among the topics under discussion was innovation, communication, banana splits, the emergence of the technology quotient, and changing the very fabric of humanity. Thanks...

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20 Mar, 2017

Mile 2 on the road to digital transformation – get to know your market

 -Stepping stones for step 2 - market research

Undertaking digital transformation is not easy. There are many factors to juggle, many of which are out of your control and can often have the greatest influence on the route your journey takes. As we’ve discussed before, any journey steps with the planning phase. Step 1 being the identification...

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17 Mar, 2017

News round-up: Digital Transformation latest on St Patrick’s Day

 -St Patrick's Day digital transformation news

Happy St. Patrick’s Day everyone! With St Paddy’s Day spent predicted to hit an all-time high, the luck of the Irish will be with retailers, bars, and restaurants alike across the U.S. today. According to the latest projections from the National Retail Federation (NRF), their annual survey (conducted by Prosper...

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16 Mar, 2017

Does sharing your exercise goals on social media help or hinder?

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One of the most common tips for those working to lose weight is to share your plan with family and friends. Many choose social media platforms to do just that. The idea is that when you share a goal, you become accountable to, and will be encouraged by, your...

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15 Mar, 2017

Digital Transformers: Top technology for Security and Enterprise

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There are literally hundreds of businesses selling technology to help you through your digital transformation. So we thought we would simplify things a little with our weekly list – “The Digital Transformers”, top technology for each industry. This week and for the third edition, we are taking a look...

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15 Mar, 2017

Gander Mountain files for bankruptcy – another sporting goods retailer bites the dust

 -sporting goods - future of the retail store

In the words of Queen, “another one bites the dust.” Gander Mountain is the most recent sporting goods retailer to file for bankruptcy. They follow a string of failures including MC Sports, who filed in February this year. “Despite aggressive actions to improve the efficiency of the company’s retail...

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14 Mar, 2017

“The future is here and we need to embrace it.” – Interview with Steve Facini, CMO, OnDemand CMO

 -Steve Facini Interview

Yesterday we sat down with Steve Facini, CMO, OnDemand CMO who joined us at our Digital FSI Transformation earlier this year. We quizzed Steve about the future of digital in the financial services, and what advice he has for the CMO of tomorrow. Steve, you recently joined us to moderate...

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13 Mar, 2017

Advice for the CMO of tomorrow

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Chief Marketing Officers today carry a heavier burden than ever before. With bigger budgets and expanding job descriptions, the role of the CMO has never been more complex. Hence the emergence of a more scientific marketing model. More and more the CMO is being asked to predict marketing performance....

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