As mobile is on the rise, it is becoming increasingly important for marketers to position their business at the forefront of their customer’s location. Search Engine Marketing is a tool that helps marketers grow small businesses and effectively target customers. In a market that is constantly in flux, deploying...
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17 Oct, 2017
Is The Chief Artifical Intelligence Officer Replacing The CIO?
Move over CIOs, there may be a new chief in town. This chief specializes in a digital trend that we touch on frequently: artificial intelligence. Artificial intelligence is more than just a digital trend. It is a disruptive force that experts are predicting will completely dominate leading industries as...
Read more17 Oct, 2017
Three Things Every Retail Marketer Needs to Prepare for the Holidays – Interview with Udayan Bose, Founder & CEO, NetElixir
Digital Diary is heading to the Digital Retail Transformation Assembly this week. In preparation for the event, we sat down with Udayan Bose, Founder & CEO at NetElixir and asked him about the future of search marketing and how retailers should prepare for the upcoming holiday season. What is the future...
Read more17 Oct, 2017
Are Millennials Helping The Nurse Force Expand?
Anyone in the healthcare industry knows that behind every functional practice or hospital, nurses are playing a role. Nurses are trusted healthcare professionals who have large responsibilities in the industry. There are many different job titles that nurses can hold. The most common being registered nurses, nurse practitioner, and...
Read more16 Oct, 2017
How Much Social Media Is Too Much For Brands?
We live in a society where social media has become a dominating factor in consumers’ lives. It provides platforms where consumers are able to connect, create and communicate different ideas and messages. A vast amount of information is available through social media, depending on what you are looking for....
Read more13 Oct, 2017
This Week’s News Buzz Staring Healthcare, Marketing, Retail and more…
Happy Friday! It is almost time to sit back, relax and enjoy your weekend plans. But before you leave your desk, why not explore all the best news that has happened this week in the leading industries? Digital Diary is committed to delivering our readers with the best news...
Read more12 Oct, 2017
Is Rebranding The Only Hope For Shopping Malls?
E-commerce has been the talk of the retail industry ever since stores like Amazon and eBay appeared on the scene and disrupted shopping as we know it. With the rise of e-commerce, a new customer landscape was created. These customers possessed different priorities, compared to the brick and mortar shopper. They wanted a quick,...
Read more11 Oct, 2017
Digital Transformation Calls For A New Kind Of Communications Leader
Article originally appeared on Forbes Communication Council. Digital transformation has changed how we communicate with our customers, colleagues, and friends. The digital age demands a new kind of communications leader. In my career, I have been truly fortunate to meet some of the world’s best leaders. Although unique in...
Read more11 Oct, 2017
The Future of Marketing is Predictive
The marketing landscape is changing once again. Artificial Intelligence has opened the door to the idea of Predictive Marketing. With Transformational CMO Assembly just around the corner, Digital Diary sat down with Eric Duerr, CMO and Predictive Marketing expert at RocketFuel, part of Sizmek. As experts in Predictive Marketing,...
Read more10 Oct, 2017
What Are the Most Disruptive Technologies So Far in 2017?
Technology and digital transformation go hand in hand. They constantly work alongside each other to deliver the most disruptive tools that businesses can benefit from. Whether you integrate new technology in your business to fulfill a new set of business management efforts, or to modernize your workplace, the tools you...
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