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millennium alliance marketing

Experiential Marketing During the Pandemic: On Hold or Online?

2020 was supposed to be the year of experiential marketing. The beginning of a new decade promised a hands-on approach to customer loyalty and brand awareness, but this concept turned out to be more far-fetched than anyone could have predicted. With plans for a reimagined brick and mortar experience derailed by COVID-19, marketers are left […]

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Contentstack’s Retail Marketing Personalization Roadmap: Building a Path to Higher Profitability

Retail marketing personalization isn’t limited to just the organizations that can pull off multi-year, multi-million-dollar technology projects. Personalization can start as simply as taking a day diving into data you already have and learning more about your customers on a personal level. But what does a powerful retail marketing personalization strategy look like? This ebook […]

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#MillenniumLive Talks Consumer Spending with Dani Cushion from Cardlytics

This week on #MillenniumLive, we’re joined by the Chief Marketing Officer at Cardlytics, Dani Cushion. As a digital ad platform rooted in analytics, Cardlytics offers first-party data insights into $6 milion in consumer spending every minute, that’s $2.4 trillion in spending annually and represents over 20 billion transactions in total. Their platform allows brands to […]

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Supporting Small Businesses with Facebook Shops

Small businesses are the heart and soul of our communities, but with storefronts closed indefinitely and retail shifting almost entirely online, the struggle to stay afloat continues to intensify. Internet usage is at an all-time high, and eCommerce is thriving, but it is difficult for small and medium-sized businesses to compete with retail giants like […]

cardlytics spending report

Cardlytics State of Spend Report

With insight into 50% of US transactions, Cardlytics is committed to helping marketers understand and respond to current trends that are impacting their industries. They put these purchase insights into action every day through precisely targeted campaigns that drive measurable sales. This report highlights important shifts in consumer spend and tracks early signs of recovery. […]

Returns Online Shopping Millennium Alliance COVID-19

High Retail Discounts May Lead to High Returns

The global pandemic, COVID-19, has greatly affected the U.S. economy, as many businesses are trying to stay afloat and find ways to bring in revenue. The retail industry is one major example. As many retail stores shut their doors in March, and people all over the country stayed home to quarantine, online shopping began to […]

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Sustainability & Public Good Are Key to Your Brand’s Strategy in the Post-COVID World

The pandemic has exposed vulnerabilities across all industries and forced leaders to re-evaluate the systems they’ve long had in place. Some of the most pertinent issues that have been revealed are the inequities in our healthcare system, the problematic nature of the U.S.’s supply chain across all verticals, and the essential shift to an increasingly […]

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#MillenniumLive Talks DTC, Customer Loyalty & Attribution with Mark Friedman

Mark Friedman’s vanguard insights hail from his experience with a number of top retail companies, like Steve Madden and Brooks Brothers. He is now the President of Details Interactive and recently launched his own podcast, The Marketing Playbook Podcast. In this week’s episode, Mark shares his wisdom on a number of topics, including the shakeout […]

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Cara Bernstein

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She works with Thought Leaders at the Millennium Alliance assemblies and is also a contributor to Digital Diary. Cara writes about different industries preparing for the digital revolution.

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Emily French

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Emily conducts Millennium's marketing & social media, and is a mainstay contributor to Digital Diary across a number of industries. Emily's favorite book is The Four Agreements by Don Miguel Ruiz, and when she's not at work, she's either painting or making a new recipe.

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