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Digital Diary

04 Apr, 2017

Let’s take a look at what happened at Transformational CMO Assembly

 -Transformational CMO Assembly

The Transformational CMO Assembly headed down to Dallas this week. With discussions from industry leaders like Russ Klein, CEO, American Marketing Association, #CMOAssembly attendees debated everything from #personalization #storytelling #branding #partnerships #digitalmarketing #video and more.

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04 Apr, 2017

Are we ready for the Age of Predictive Medicine?

 -Predictive Marketing

Whilst conducting my weekly google search to find out the latest in digital healthcare, I came across an interesting article entitled “Predictive medicine is the new frontier in health care”, by Laurent Marini hosted on The National. In the article, he talks about the upcoming World Health Day, which this...

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03 Apr, 2017

Will Chief Growth Officer replace Chief Marketing Officer?

 -Chief Growth Officer to replace Chief Marketing Officer

As the 2017 edition of Transformational CMO Assembly is underway, will we be planning an event called Transformational CGO in the near future? Coca-Cola announced last month the decision to replace its CMO role. Coca-Cola CMO, Marcos de Quinto, is leaving the company after just over three years in...

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31 Mar, 2017

News round-up: Distil uncovers Malbot, Domino’s Robot Delivery, Google Boycott, Lyft provides nonemergency patient transport, Brexit and more

 -digital news blog march 31

Here’s is our latest digital transformation news round-up. MARKETING Google Google’s issues are deepening this week as more companies join the growing boycott of its ad services. Candy giant Nestle is the latest to choose to drop their google adverts. In a move to prevent more companies boycotting, Google...

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30 Mar, 2017

Startup CEOs here’s why you should invest in marketing expertise early

 -startup marketing expertise

Short answer, because of your customer. Long answer, because the function of marketing is to act as the ‘voice of the customer’ within your business and this should be a driving force from day one. Growth hacking is a fantastic marketing ideology that has launched many a start-up into...

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29 Mar, 2017

Choosing an IT infrastructure? Here are 6 approaches changing the space

 -Transformational CISO - IT infrastructure

IT infrastructure providers listen up. Digital transformation is taking over. First marketing, retail, travel, healthcare, and now the financial services. There are literally hundreds of companies out there looking for a solution to their IT and data security issues. Here are 6 approaches that have changed the face of...

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28 Mar, 2017

Interview with Sarah Robb O’Hagan, CEO, Flywheel Sports – Keynote Speaker at Digital Retail Transformation Assembly 2017

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In a few weeks’ time, we will be joined by our Keynote Speaker Sarah Robb O’Hagan, CEO, Flywheel Sports, Former President of Equinox Fitness and Gatorade at the Digital Retail Transformation Assembly 2017. With a new job at FlyWheel and a book coming out in a week’s time, ‘EXTREMEYOU’, we sat...

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27 Mar, 2017

The Retail Battle. Amazon or Wal-Mart for the win?

 -The retail battle

With March Madness taking over our newsfeeds, as teams battle to win the NCAA, there’s another battle going on, one between two retail giants. Amazon and Wal-Mart are head-to-head in the race to dominate the retail space. “The race to become the “everything store” is well under way and...

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27 Mar, 2017

The D.O.C.K. of Strategic Partnerships – A Look At How Variety & Sports Illustrated Worked Together To Produce One of The Standout Events of 2016

 -DOCK of partnerships

In a recent interview the two masterminds from Variety and Sports Illustrated who produced the Sports and Entertainment Summit 2016, one of the standout events from last year, detailed what made their strategic partnership so effective. “Editors and conference creators are smart, skilled people. In this kind of arranged...

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24 Mar, 2017

News round-up: Artificial Intelligence winning big this week

 -News round up March 24th - artificial intelligence

Happy Friday! Here is the latest round-up of digital transformation news from this week. Artificial Intelligence is the big player this week, with companies from Financial Services, Retail, Healthcare, and Marketing looking to implement an AI-assisted technology. Financial Services CO-OP Financial Services CO-OP Financial Services announced this week its...

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