“Get out of your chair, put away the report, and live the world a bit.” Interview With Dipanjan Chatterjee, VP & Principal Analyst At Forrester

Transformational CMO is less than a month away! Before we go #MillenniumLive in late October in Denver, Digital Diary had the opportunity to sit down with Dipanjan Chatterjee, VP & Principal Analyst at Forrester to gain insight into what is impacting CMOs and how we can stay ahead of this year’s digital transformation as we charge into 2019.

Thanks, Dipanjan, for your expertise!

As a VP & Principal Analyst, you help CMOs thrive in the age of the customer. From your experience, what can a brand do to develop and manage themselves as a “world-class brand”?

Have an unyielding obsession with customer primacy. Leverage, but don’t get distracted by the tech and the toys, the data and the analytics. Don’t let your laser vision of your customer and how you can motivate them to get obscured by anything else.

At Forrester, you challenge thinking and lead change. By working with business and technology leaders to develop “customer-obsessed strategies that drive growth”, what have you seen as being the best practices in achieving that growth for a business?

This goes along with what I said previously. Leverage, but do not get distracted by what’s around you.

Since we are currently in the age of the customer, it is important that CMOs understand that building a powerful brand lies in the hands of those customers. How can CMOs shift from a company-centric approach to one that is focused on the customer?

Embed and demand empathy, fold it into the fabric of your organization. Hire for it. Train for it. Reward it. Then boost the human force of empathy with the analytic force of technology to create relevant and compelling brand experiences.

You recently released your report, “Give Your Brand A Voice — Literally”. Why do you think that voice will flourish and what does the shift to this paradigm mean for a modern brand?

Voice is the most natural form of communication. Human are there already. Machines are not. But the pace at which they have advanced is phenomenal, and we are likely not more than a few years away from a few pioneer brands implementing meaningful voice interfaces at scale. Add to this the growth of screen fewer devices, and any brand, modern or not, must be getting ready now to navigate and interact in the near-future world of voice.

(Check out Dipanjan’s report, Give Your Brand A Voice – Literally here.)

As the marketing industry continues to evolve, the way people develop solutions and strategies has drastically changed when compared to the past. How have influential technologies like AI or Blockchain impacted the way brands develop breakthrough solutions that resonate in the industry?

The capacity for machines to generate, gather, and analyze data with tremendous
processing power and the virtuous cycle of artificial intelligence has brought unprecedented power to brands. Now it is up to them the use them appropriately, use them well, and have the foresight to know when to supplement with context and intuition.

Is there a certain experience that you reflect upon or bring up when you create and scale solutions for global brands?

The world can be remarkably similar. And remarkably different. There’s a version of 5 the Avenue and a Rodeo Drive, and people that shop there, in most countries. Chocolate and vanilla are the preferred ice creams flavors just about anywhere. Yet Land Rover evokes very different emotions in China than it does in the US. And I can never forget the flabbergasted expressions of a team of Italian consumer durables executives as I walked them through kitchens in every corner of India. Get out of your chair, put away the report, and live the world a bit.

What advice do you have for CMOs looking to stay ahead of this year’s digital transformation?

Try and stay five years ahead in your understanding of market dynamics. And seed all kinds of pilot and tests targeting what’s coming two years down the road. Then you might be ready for the “next year” every year.

We are very excited that you are attending our Transformational CMO Assembly in Denver. As our Analyst Partner. What are you looking forward to most at our event?

To share my ideas and seek feedback to refine and sharpen them, and to learn from all around me.

What do you think are the benefits for a C-Level executive in attending this event?

To hear from some of the experts in their respective field on developments that will shape business in the near future, and to have the opportunity to shape that future.

Thank you, Dipanjan, for taking the time to interview with Digital Diary and we will see you in Denver!

ABOUT TRANSFORMATIONAL CMO

This October, the 8th Transformational CMOAssembly in Denver is a unique event Event Banner CMO8 - 300x300 (1)that challenges our attendees to learn how to anticipate what’s next for the highly complex marketing environment that has emerged throughout the year through a series of executive education roundtables, keynote presentations,collaborative think tanks, educational workshops, and networking sessions with our industry experts and advisory board over the course of 2 days.

Download your copy of the sponsorship prospectus here for more information>>

Spaces are reserved for the best in the business. If you’re a CMO looking to stay one step ahead of the digital world, reserve your seat today >

What makes our assembly so exclusive is our exclusive content. And what better way than getting exclusive content than by downloading our brochure created with you in mind?

Download your copy here to get a sneak peek into our assembly today >>

Leave a Reply

admin

PUBLISHED BY admin

Jenny Schecher is a Client Services Director & Social Media Manager at The Millennium Alliance. Jenny is an avid contributor to our blog, Digital Diary, as well as all social media platforms. When she is not writing about digital transformation and technology, she is working with her team to make visions come to life at our events. (and eating all of NYC's best food.) Follow her on Instagram: @jennyschecs or find her on LinkedIn!

View all posts by admin

Related Posts

Blockchain/Crypto/DeFi

The Millennium Alliance Will Now Accept Bitcoin Payment From Its Customers

NEW YORK – April 9, 2021 – The Millennium Alliance has just announced that it has started allowing customers and vendors to use their cryptocurrency holdings as a form of payment for future transactions. With Bitcoin nearly doubling in value since the start of this year, it was important to Millennium to embrace the digital […]

Millennium Staff

The Millennium Alliance Launches Its New Charitable Initiative, The Millennium Mission

NEW YORK – April 8 2021 – The Millennium Alliance is proud to launch The Millennium Mission, a new charitable endeavor that incorporates philanthropy into the Assemblies that Millennium’s members know and love. At each Assembly, the most engaged attendee will be awarded with a $1,000 donation in their name to the charity of their […]

#MillenniumLive , Healthcare

#MillenniumLive with Wolters Kluwer on AI-Powered Healthcare & Recent Tech Trends

#MillenniumLive is joined by Dr. Itay Klaz, Medical Director for Clinical Surveillance & Compliance at Wolters Kluwer, Health. In this week’s episode, we take a deep dive into the development, implementation, and support of Wolter Kluwer’s AI-powered clinical surveillance solution and receive the physician’s perspective on some key trends surrounding enterprise-level EHR, treating Sepsis, and […]

CMO

Research Preview: The State of Digital Advertising in Retail 2021

Digital advertising is difficult, and the behavioral shift triggered by COVID have made it even more so. Many challenges get in the way of maximizing our Return on Advertising Spend and delivering conversions. This was made painfully clear in a research study performed in Spring 2020 that uncovered the top organizational, people, and technology challenges […]

Lovin’ Digital Diary?

Premium content to our readers interested in all things business.

Check Us Out!

Millennium Membership offers Fortune 1000 C-Level executives, leading public sector/government officials, and thought leaders across a variety of disciplines unique and exclusive opportunities to meet their peers, understand industry developments, and receive introductions to new technology and service advancements to help grow their career and overall company value.

About Millenium Alliance Next

About Digital Diary

Created to provide premium content to our readers interested in all things business.

Launched in 2017, Digital Diary was created to provide premium content to our readers interested in all things business. With our blogs catered to deliver the top news stories, trends, and interviews from across all industries.

Read all story Next

Millennium Alliance Membership

Learn More Next

What does it mean to be a Millennium Member? In the midst of the constant disruption across all industries, our members are given the tools they need to digitally transform their organizations and become the best leaders they can be. Millennium Members are provided the exclusive opportunity to attend our 40+ intimate in person and virtual Assemblies, take part in industry-leading Executive Education sessions conducted by the nation’s leading academic institutions, business leaders, and technology providers and receive industry leading content through our Digital Diary Platform as well as the rapidly growing #MillenniumLive Podcast Series.