The digital revolution has forever changed the balance of power between individual consumers and brands. This need to think “customer first” has made the marketing function more vital than ever before.
C-Level executives around the world are anticipating that digital technology will continue to drive business. We’ve put together a series of executive education roundtables, keynote presentations, collaborative think tanks, educational workshops, and networking sessions with our industry experts and advisory board.
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We’ve already seen many companies and brands eliminate the role of the CMO with no replacement in sight. Instead, we are seeing more Chief Growth, Chief Experience, Chief Commercial, and Chief Brand Officers, among others. With this change, companies feel they can better focus, prioritize and coordinate activities to drive guests and customer engagement. Will this be a constant for the future?
In a world of innovation, growth, and sustainability it’s becoming less about follow-through and more about transformative action. Purpose is moving to the forefront in energizing the future of your brand and consumers are no longer making decisions based on product selection or price. WIth the brand purpose movement, companies will have the opportunity to build more differentiated, authentic and profitable relationships.