Unleashing Marketing's Potential with AI Starts Here

A Millennium Alliance team member will be available at our registration desk right outside of the session rooms to assist executives with checking in and to answer any questions that may come up throughout the duration of the Assembly. 

Our executive education roundtables are 1-hour conversations moderated by an industry thought leader. During these open discussions, our attendees have the opportunity to chat about the most relevant and current topics in the industry and share their thoughts with their peers.

Key Discussion Points:

• Creating a memorable brand story that audiences can identify themselves with
• Bringing your story to life through your social media channels with TikTok, Instagram reels, and more
• Best practices for maintaining a consistent & clear image & distinct voice across all platforms

Key Discussion Points:

• Unpacking the impact of cookie-less environments on marketing attribution
• Best practices for adapting to privacy regulations and changing technology
• The role of first-party data, consent-based tracking, and AI-driven attribution

Key Discussion Points:

• Discussing the importance of data collection, analysis, and segmentation in delivering personalized experiences
• Strategies for maintaining consistent personalization across websites, email marketing, social media, and other customer touchpoints
• Identifying key performance indicators (KPIs) and metrics to gauge the effectiveness of personalization efforts and justify investments

Key Discussion Points:

• Explore how the role of the CMO is changing and discuss the evolving traits and behaviors expected of CMOs in 2024
• Explore how leadership behavior can be a key instrument in orchestrating cultural harmony
• Consider the balance between innovation, adaptability, and maintaining a consistent cultural thread

Key Discussion Points:

• Examine metrics and indicators that can measure the success of cultural initiatives led by CMOs
• Discuss the quantitative and qualitative measures that reflect positive cultural shifts within marketing teams and the overall organization
• Provide tools and frameworks for participants to assess and track cultural impact

Key Discussion Points:

• Defining AI’s Influence on the evolution of social platforms
• Exploring AI-enhanced solutions for content generation, trend anticipation, and influencer marketing
• Gaining insights into how enterprises and content creators can leverage AI to enhance their social media visibility

Key Discussion Points:

• Aligning business sustainability goals with marketing objectives for a comprehensive and effective approach
• Delving into environmentally-friendly advertising, responsible branding, and sustainable messaging to attract a broader audience and connect with more customers
• Discovering approaches for businesses to integrate sustainability into their marketing mix

Key Discussion Points:

• How can businesses align their sustainability goals with their marketing objectives to create a more holistic and impactful approach?
• Explore eco-friendly advertising, responsible branding, and green messaging to reach a wider audience and appeal to more consumers
• Learn strategies that businesses can use to incorporate sustainability into their marketing mix

A casual opportunity for executives to network with their peers with the opportunity to enjoy beer, wine, signature drinks, and light appetizers.

A formal sit down event that includes a three-course dinner, followed by an address from our Keynote Speaker.

A buffet style breakfast where executives can enjoy the most important meal of the day, followed by a Keynote Panel.

Key Discussion Points:

• Share insights into digital marketing trends, challenges, and opportunities from women marketing executives who are at the forefront of digital transformation
• Highlight women marketing executives who have disrupted traditional norms and pioneered innovative strategies within their organizations
• Explore how women marketing leaders are harnessing the power of data analytics, AI, and emerging technologies to drive marketing strategies

Our roundtables are 1-hour conversations led by a fellow executive or one of our C-Level technology partners. During these open discussions, our attendees have the opportunity to chat about the most relevant and current topics in the industry and share their thoughts with their peers.

Key Discussion Points

• Defining programmatic advertising and its significance in the digital marketing landscape
• Exploring the key components of programmatic advertising, such as demand-side platforms (DSPs), supply-side platforms (SSPs), and ad exchanges
• Identifying emerging AI & ML trends and innovations in programmatic advertising
• Exploring the opportunities and challenges of programmatic advertising in the years to come

Key Discussion Points:

• Explore how an account-based marketing approach extends beyond traditional enterprise settings, driving impactful results for businesses 
• Explore insights and tools needed to harness the power of adapting account-based marketing for sustainable growth
• Learn the importance of communicating the value of ABM to key stakeholders and securing support

Key Discussion Points:

• Empower C-level marketers to think strategically about the future and formulate growth-centric strategies that can drive their organizations forward in the coming years
• Understanding the role of emerging technologies like AI, VR, and blockchain in shaping future marketing strategies
• Share insights from industry leaders on weathering challenges and sustaining growth

Our roundtables are 1-hour conversations led by a fellow executive or one of our C-Level technology partners. During these open discussions, our attendees have the opportunity to chat about the most relevant and current topics in the industry and share their thoughts with their peers.

A buffet style lunch where executives can recharge and prepare for the second half of the day.

Key Discussion Points:

• Unpacking the importance of customer segmentation within marketing and how to leverage data to create targeted customer segments
• Actionable ways to use data analysis to optimize your marketing campaigns for better results
• Case studies on successful data-driven marketing campaigns and their impact on business outcomes

Key Discussion Points:

• Understanding the rise of virtual influencers and how to effectively incorporate them into your brand strategy
• Identifying the target audience for virtual influencers and their engagement levels
• Strategies for creating engaging content with virtual influencers
• Measuring the impact of virtual influencers on brand awareness, engagement, and ROI

Key Discussion Points:

• Unpacking fandom’s role in brand loyalty & key drivers of fandom & fan behavior
• How to harness the power of fandom to connect with new audiences, differentiate your brand, & drive customer retention
• Building & cultivating a strong fandom community through social media & beyond
• Scaling your fandom-based marketing across cultures & markets without alienating or leaving behind already-loyal customers

Key Discussion Points:

• Understand the key factors driving the shift toward mobile-centric shopping experiences
• Discuss the role of emerging technologies (AR, VR, AI) in shaping the future of mobile commerce and enhancing user interactions
• Examine innovative marketing approaches tailored to engage and convert mobile-centric consumers

Each year, we recognize the most exceptional C-Level executives who have made their mark as a visionary in their industry and continue to innovate for the future. We close out Day 2 of the Assembly by announcing the winner and honoring all of the incredible nominees.