Understanding The Marketer's Role In The Innovation Economy Starts Here

A Millennium Alliance team member will be available at our registration desk right outside of the session rooms to assist executives with checking in and to answer any questions that may come up throughout the duration of the Assembly.

Our executive education roundtables are 1-hour conversations moderated by an industry thought leader. During these open discussions, our attendees have the opportunity to chat about the most relevant and current topics in the industry and share their thoughts with their peers.

Key Discussion Points:

• Understanding the transformative impact of AI and analytics in the CMO’s toolkit
• Why data-driven decision-making is the next frontier in marketing
• Optimising marketing campaigns through AI-driven insights

Key Discussion Points:

• How AI enables marketers to gain deeper customer insights
• Best practises for leveraging AI to optimise sales and marketing strategies
• Success stories of AI-driven content recommendation and A/B testing

Key Discussion Points:

• Why cross-selling and upselling in B2B are more important than ever
• Pricing strategies, bundling, and value-added services
• How to measure and analyse key metrics for tracking cross-sell and up-sell performance

Key Discussion Points:

• How to seamlessly integrate various channels for effective communication
• Data-driven approaches to understanding customer journeys
• The role of AI in optimising channel selection and messaging
• Proven strategies for A/B testing and optimising channel mix

Key Discussion Points:

• How to conduct market research and cultural considerations for global campaigns
• Up-and-coming technology solutions for managing global marketing efforts
• The role of localisation, translation, and cultural adaptation in marketing
• Strategies for market-specific customisation and regional targeting

Key Discussion Points:

• Strategies for leveraging data to create personalised customer experiences
• How to implement data-driven personalisation at scale
• Key performance indicators (KPIs) for evaluating personalisation success
• The role of AI and machine learning in optimising personalisation

Key Discussion Points:

• Unpacking the impact of cookie-less environments on marketing attribution
• Best practises for adapting to privacy regulations and changing technology
• The role of first-party data, consent-based tracking, and AI-driven attribution

Key Discussion Points:

• The ways in which storytelling can captivate and engage customers, leading to increased loyalty and conversions
• How to identify and craft a unique and relatable narrative for your brand
• The potential of user-generated stories and how they can be integrated into your brand’s narrative
• How data can inform and enhance your storytelling strategies

A casual opportunity for executives to network with their peers with the opportunity to enjoy beer, wine, signature drinks, and light appetisers.

A formal sit down event that includes a three-course dinner, followed by an address from our Keynote Speaker.

A buffet-style breakfast where executives can enjoy the most important meal of the day, followed by a Keynote Panel.

Key Discussion Points:

• How to create an inclusive work environment that promotes collaboration and innovation, where women can thrive in leadership positions
• The importance of mentorship and sponsorship in advancing women’s careers in marketing and practical steps to implement such programmes
• Addressing unconscious biases, gender stereotypes, and their impact on career progression, and strategies for overcoming them
• Promoting gender equality initiatives both internally and externally, enhancing your brand’s reputation

Our roundtables are 1-hour conversations led by a fellow executive or one of our C-Level technology partners. During these open discussions, our attendees have the opportunity to chat about the most relevant and current topics in the industry and share their thoughts with their peers.

Key Discussion Points:

• The role of earned media in B2B marketing and brand building, including the value of third-party endorsements and organic visibility and the changing dynamics of earned media in the digital age
• Best practises for cultivating relationships with journalists, influencers, and industry experts
• Leveraging earned media to enhance brand reputation and drive engagement

Key Discussion Points:

• Successful digital business model case studies across industries, including subscription, platform, and data-driven models
• Strategies for creating agile and customer-centric digital models
• The role of data analytics, AI, and customer feedback in optimisation
• Best practises for continuous innovation and value creation within digital business strategies

Key Discussion Points:

• The changing landscape of KPIs in the digital age
• The use of predictive analytics and AI for KPI prediction and refinement
• Continuous improvement and staying at the forefront of measurement trends in the digital era

Our roundtables are 1-hour conversations led by a fellow executive or one of our C-Level technology partners. During these open discussions, our attendees have the opportunity to chat about the most relevant and current topics in the industry and share their thoughts with their peers.

A buffet-style lunch where executives can recharge and prepare for the second half of the day.

Key Discussion Points:

• Evaluating your entire brand experience 
• Building a brand that understands what consumers want, reaches out to them in new and inventive ways, and continually delivers products and services that hold their expectations in high esteem
• Keeping up with the latest technology and trends

Key Discussion Points:

• The impact of the current economic, social, and technological landscape on consumer spending trends
• Strategies for flexible budget allocation, product innovation, and market segmentation
• The role of data analytics in understanding and targeting shifting consumer trends

Key Discussion Points:

• Understanding the changing expectations and demands of today’s consumers
• Customer-centric strategies, content marketing, and personalised experiences
• Best practises for continuous innovation and delivering maximum value to customers

Key Discussion Points:

• Dynamic changes in the digital landscape affecting lead generation and sales
• The evolving role of digital marketing in driving sales
• Digital lead nurturing, online sales strategies, and e-commerce innovations

We’re always striving to make our Assemblies the best they can be and kindly ask each attendee to complete a brief feedback survey on the sessions & meetings they attended. As a token of our appreciation, everyone who submits their feedback packet is then entered into a raffle drawing for a $1,000 Airbnb gift card. We close out Day 2 of the Assembly by drawing the winning ticket and thanking our valued members & partners.