Event Overview

Understanding the B2B Marketer’s Role in the Innovation Economy Starts Here

Digital Transformation is an ongoing journey for today’s C-Suite leaders, and our best advice is to not trek it alone. Our Transformational B2B CMO Assembly is set to be a groundbreaking opportunity for Global B2B Chief Marketing Officers to meet face-to-face and connect on the current trends & challenges the industry is facing.

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76% of the Fortune 100 attends

In our nearly 10-year tenure we’ve connected thousands of peers across every industry.

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We know what you’re thinking…

This isn’t like any conference or summit you’ve been to before.

B2B Chief Marketing Officers are facing a variety of fresh challenges, and the problem is most events they go to don’t have the high level research, insights, and access to the most innovative technology solution providers that they need to move their businesses forward. Our Assemblies offer unrivaled access to the world’s leading enterprises while discussing the hottest topics within the industry, including driving revenue growth, new technologies, omnichannel marketing strategies, data driven personalization, ABM, AI leading B2B marketing trends, and driving innovation.

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Our Assembly agendas are data-driven and curated by our industry-expert Advisory Board (a group of trailblazers with a proven record of digitally transforming their organizations from the ground up) as well as by our award-winning research partners and leaders that attend our events. To be one of our event delegates, you need to be personally invited to join by a member of the Millennium Alliance or have an approved application to be a part of the Assembly. This ensures that our events remain high-level and relevant to the C-Suite, and makes peer-to-peer learning one of the most valuable takeaways from the experience. Our mission is to provide everyone attending with the knowledge and connections they need to transform their organizations efficiently.

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Agenda

The JW Marriott, Atlanta Buckhead || October 29-30, 2025

Francesco Lagutaine

USAA

Chief Marketing Officer

Jeanniey Walden

Rite Aid

Chief Marketing Officer

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About

Experience the perfect blend of luxury service and serene elegance at the newly renovated JW Marriott Atlanta, GA, Buckhead hotel. Situated in the upscale Buckhead neighborhood, their hotel provides all you need to explore the allure of Atlanta, GA. Find their family-friendly hotel directly connected to Lenox Square® and just minutes from popular local attractions, such as the Georgia Aquarium, Atlanta Zoo and High Museum of Art. Plan a special occasion in their redesigned event space that provides an ideal setting for impressive business meetings, private gatherings or weddings in Buckhead. Each tasteful venue offers state-of-the-art technology, custom catering and expert service. Enjoy premium amenities like a 24-hour fitness center and superb dining options before you retire to well-appointed rooms with entertainment systems and marble bathrooms.

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Location

The JW Marriott, Atlanta Buckhead

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