Data-Driven Consumer Connection Starts Here

A Millennium Alliance team member will be available at our registration desk right outside of the session rooms to assist executives with checking in and to answer any questions that may come up throughout the duration of the Assembly.

Our executive education roundtables are 1-hour conversations moderated by an industry thought leader. During these open discussions, our attendees have the opportunity to chat about the most relevant and current topics in the industry and share their thoughts with their peers.

Key Discussion Points:

• The rise of chatbots and virtual assistants and how they are being used to improve the customer experience for marketers
• The impact of AI and automation on customer experience and how to prepare for the future of work
• The latest trends in AI and automation and how businesses can leverage these technologies to improve their CX
  

Key Discussion Points:

• Discuss social media’s impact on on-endemic marketing and the latest trends in industry
• The growing importance of data and analytics in on-endemic marketing
• Learn strategies to help you build successful on-endemic marketing campaigns
  

Key Discussion Points:

• The rise of voice search and its impact on marketing
• Explore the future of voice search
• How to measure the success of your voice search optimization efforts
  

Key Discussion Points:

• Explore how the role of retail leaders is changing and discuss the evolving traits and behaviors expected in 2024
• Explore how leadership behavior can be a key instrument in orchestrating cultural harmony
• Consider the balance between innovation, adaptability, and maintaining a consistent cultural thread
  

Key Discussion Points:

• Understand the shift towards personalized customer experiences
• Learn how to implement data-driven strategies for personalized marketing
• Tactics for leveraging AI and analytics to enhance personalization in retail
  

Key Discussion Points:

• Explore the current state of hyperlocal and niche influencer marketing
• Discuss notable trends shaping the industry in 2024, such as the rise of micro-influencers, the impact of short-form video content, and the integration of augmented reality (AR) and virtual reality (VR) in campaigns
• Analyze case studies that highlight innovative approaches to hyperlocal and niche influencer collaborations in alignment with the latest trends
  

Key Discussion Points:

• Define the role of AI in shaping the evolution of social platforms
• Discuss AI-powered tools for content generation, trend prediction, and influencer marketing
• Learn insights on how businesses and content creators can leverage AI to optimize their social media presence
  

Key Discussion Points:

• How can businesses align their sustainability goals with their marketing objectives to create a more holistic and impactful approach?
• Explore eco-friendly advertising, responsible branding, and green messaging to reach a wider audience and appeal to more consumers
• Learn strategies that businesses can use to incorporate sustainability into their marketing mix
  

A casual opportunity for executives to network with their peers with the opportunity to enjoy beer, wine, signature drinks, and light appetizers.

A formal sit down event that includes a three-course dinner, followed by an address from our Keynote Speaker.

A buffet style breakfast where executives can enjoy the most important meal of the day, followed by a Keynote Panel.

Key Discussion Points:

• Share insights into digital marketing trends, challenges, and opportunities from women marketing executives who are at the forefront of digital transformation
• Highlight women marketing executives who have disrupted traditional norms and pioneered innovative strategies within their organizations
• Explore how women marketing leaders are harnessing the power of data analytics, AI, and emerging technologies to drive marketing strategies
  

Our roundtables are 1-hour conversations led by a fellow executive or one of our C-Level technology partners. During these open discussions, our attendees have the opportunity to chat about the most relevant and current topics in the industry and share their thoughts with their peers.

Key Discussion Points:

• Defining programmatic advertising and its significance in the digital marketing landscape
• Exploring the key components of programmatic advertising, such as demand-side platforms (DSPs), supply-side platforms (SSPs), and ad exchanges
• Identifying emerging AI & ML trends and innovations in programmatic advertising
• Exploring the opportunities and challenges of programmatic advertising in the years to come
  

Key Discussion Points:

• Strategies for fostering brand loyalty in a competitive landscape
• Creating memorable customer experiences that drive loyalty
• The role of customer feedback and reviews in brand loyalty
  

Key Discussion Points:

• Learn how automation and GTM strategies can be scaled to meet the evolving needs of your organization and the market
• Understand how automation and GTM strategies contribute to risk mitigation by providing real-time data and insights for informed decision-making
• Gain insights into how strategic automation and GTM can give your organization a competitive advantage in the digital landscape
  

Our roundtables are 1-hour conversations led by a fellow executive or one of our C-Level technology partners. During these open discussions, our attendees have the opportunity to chat about the most relevant and current topics in the industry and share their thoughts with their peers.

A buffet style lunch where executives can recharge and prepare for the second half of the day.

Key Discussion Points:

• Discover strategies for amplifying short-form video content across various platforms to reach diverse audiences and maximize visibility
• Gain insights into key performance indicators (KPIs) specific to short-form videos, enabling data-driven decision-making and optimization
• Stay ahead of industry trends and explore how short-form video content adapts to evolving consumer preferences for sustained ROI
  

Key Discussion Points:

• Explore integration sustainable practices into retail operations
• How to communicate sustainability initiatives to consumers
• Explore the impact of sustainability on brand perception and customer loyalty
  

Key Discussion Points:

• Define recommerce and explore its evolution, from a trend to a strategic business approach
• Examine the role of technology, including AI and data analytics, in optimizing recommerce operations and enhancing customer experiences
• Learn more strategic insights needed to navigate the recommerce landscape, leveraging its potential for business growth, sustainability, and innovation
  

Key Discussion Points:

• Understand the key factors driving the shift toward mobile-centric shopping experiences
• Discuss the role of emerging technologies (AR, VR, AI) in shaping the future of mobile commerce and enhancing user interactions
• Examine innovative marketing approaches tailored to engage and convert mobile-centric consumers
  

We’re always striving to make our Assemblies the best they can be and kindly ask each attendee to complete a brief feedback survey on the sessions & meetings they attended. As a token of our appreciation, everyone who submits their feedback packet is then entered into a raffle drawing for a $1,000 Airbnb gift card. We close out Day 2 of the Assembly by drawing the winning ticket and thanking our valued members & partners.