Understanding The New Ways To Connect With Consumers Starts Here

A Millennium Alliance team member will be available at our registration desk right outside of the session rooms to assist executives with checking in and to answer any questions that may come up throughout the duration of the Assembly.

Our executive education roundtables are 1-hour conversations moderated by an industry thought leader. During these open discussions, our attendees have the opportunity to chat about the most relevant and current topics in the industry and share their thoughts with their peers.

Key Discussion Points:

• Creating a memorable brand story that audiences can identify themselves with
• Bringing your story to life through your social media channels with TikTok, Instagram reels, and more
• Best practices for maintaining a consistent & clear image & distinct voice across all platforms

Key Discussion Points:

• Unpacking the significance of making your customers feel seen with AI retrieved data
• Proven strategies to increase in depth feedback
• Exploring why using videos to promote your content may feel more personal to your consumers

Key Discussion Points:

• Exploring practices every company should strive to implement to reduce their carbon footprint
• Why big players should support local causes and smaller businesses to boost community engagement
• How to avoid misleading marketing and focus on your organization’s true strengths

Key Discussion Points:

• Give customers what they want: pairing more options with increased convenience in a way that doesn’t detract from either
• Supercharging your strategy by identifying & executing the right brand partnerships
• Creating new experiences for your consumers through value-add solutions

Key Discussion Points:

• Unpacking what the Metaverse is and what opportunities it has to offer your organization & the industry as a whole
• Immersing your clientele with interactive experiences
• Potential opportunities & challenges that Web3 and the Metaverse present for digital marketing, such as new ways of reaching and engaging with audiences, and the need for more transparent and decentralized marketing models

Key Discussion Points:

• Demonstrating how Generative AI can give your company a competitive edge by driving innovation, streamlining processes, and fostering creativity
• Generative AI’s potential for improved operational efficiency through automation, predictive insights, and optimized resource allocation
• How Generative AI can enhance customer experiences through personalization, customized recommendations, and immersive interactions, leading to increased satisfaction and loyalty

Key Discussion Points:

• Creating a sense of community with your target clientele to gain a reciprocal relationship
• Using social media as a source of information to understand retail consumer trends
• Meet customer needs by catering your products geographically

Key Discussion Points:

• Why Gen Z is adamant about supporting sustainable companies, and how they’re shifting trends
• Aligning your company mission with the Sustainable Development Goals
• How to design & implement long-term sustainable strategies

A casual opportunity for executives to network with their peers with the opportunity to enjoy beer, wine, signature drinks, and light appetizers.

A formal sit down event that includes a three-course dinner, followed by an address from our Keynote Speaker.

A buffet style breakfast where executives can enjoy the most important meal of the day, followed by a Keynote Panel.

Key Discussion Points:

• What it means to fall back on first-party data and how to decide the appropriate incentive
• The benefits of data clean rooms and what they have to offer your organization
• How the comeback of contextual advertising will shape the future of marketing

Our roundtables are 1-hour conversations led by a fellow executive or one of our C-Level technology partners. During these open discussions, our attendees have the opportunity to chat about the most relevant and current topics in the industry and share their thoughts with their peers.

Key Discussion Points:

• How to make a strong and lasting impression on your customers so you can count on them to not only keep buying your products, but also act as a brand ambassador, influencing others to shop with you as well
• Strategies for creating an omnichannel retail experience that combines the digital and the physical worlds can help provide a brand experience that connects with your customers on multiple levels
• Proven methods for engaging customers on sensory and emotional levels in order to build brand loyalty, and in the process boost sales and improve the overall success of the business

Key Discussion Points:

• The importance of personalization and customization by driving customer loyalty in retail, and how technology can be leveraged to achieve this
• The growing importance of omnichannel retail in meeting the evolving needs and expectations of customers
• Why sustainability & CSR are more crucial than ever in building customer loyalty & case studies on successful initiatives in retail that have successfully improved customer trust

Key Discussion Points:

• Why you should shift your attention toward building your earned & owned channels to compensate for the decrease in paid spend
• How to make the most of touchpoints like owned websites, social pages, and organic search
• Keeping up with the number of conversations happening in the digital world & responding faster to social media engagement or consumer reviews to better convert sales from existing customers

Our roundtables are 1-hour conversations led by a fellow executive or one of our C-Level technology partners. During these open discussions, our attendees have the opportunity to chat about the most relevant and current topics in the industry and share their thoughts with their peers.

A buffet style lunch where executives can recharge and prepare for the second half of the day.

Key Discussion Points:

• Getting back to basics and embracing the C’s of social media: content, credibility and creativity
• How to take advantage of trending audios and videos to gain traction in the algorithm
• Best practices for encouraging authenticity and playing to your strengths

Key Discussion Points:

• Understanding the rise of virtual influencers and how to effectively incorporate them into your brand strategy
• Identifying the target audience for virtual influencers and their engagement levels
• Strategies for creating engaging content with virtual influencers
• Measuring the impact of virtual influencers on brand awareness, engagement, and ROI

Key Discussion Points:

• Unpacking fandom’s role in brand loyalty & key drivers of fandom & fan behavior
• How to harness the power of fandom to connect with new audiences, differentiate your brand, & drive customer retention
• Building & cultivating a strong fandom community through social media & beyond
• Scaling your fandom-based marketing across cultures & markets without alienating or leaving behind already-loyal customers

Key Discussion Points:

• Why and how to offer a range of products and services to reach individuals with a variety of budgets
• Exploring alternative revenue streams such as partnerships and conferring with suppliers
• Preventing overstocking and understocking within your supply chain

Each year, we recognize the most exceptional C-Level executives who have made their mark as a visionary in their industry and continue to innovate for the future. We close out Day 2 of the Assembly by announcing the winner and honoring all of the incredible nominees.