#MillenniumLive Talks Consumer Spending with Dani Cushion from Cardlytics

This week on #MillenniumLive, we’re joined by the Chief Marketing Officer at Cardlytics, Dani Cushion. As a digital ad platform rooted in analytics, Cardlytics offers first-party data insights into $6 milion in consumer spending every minute, that’s $2.4 trillion in spending annually and represents over 20 billion transactions in total. Their platform allows brands to see where their customer is shopping, what they’re buying and how to build campaigns using this data to drive conversions. With Cardlytics’ interesting view of how consumers spend their money, Dani sheds light on the product categories that are seeing a dramatic increase, recovery indicators for how and when overall spending is coming back and emerging consumer trends during COVID-19. She also uses these insights to provide data-driven advice for her network of fellow C-Suite marketers.

Go here to watch the video interview

Go here to listen to the podcast episode

Cardlytics’ State of Spend Report

With insight into 50% of US transactions, Cardlytics is committed to helping marketers understand and respond to current trends that are impacting their industries. They put these purchase insights into action every day through precisely targeted campaigns that drive measurable sales. This report highlights important shifts in consumer spend and tracks early signs of recovery. To isolate the impact of COVID-19, we’re evaluating recent changes in spend compared to the year before.

Go here for free access to the report

Leave a Reply

PUBLISHED BY Emily French

View all posts by Emily French

Related Posts

Marketing , Retail

Experiential Marketing During the Pandemic: On Hold or Online?

2020 was supposed to be the year of experiential marketing. The beginning of a new decade promised a hands-on approach to customer loyalty and brand awareness, but this concept turned out to be more far-fetched than anyone could have predicted. With plans for a reimagined brick and mortar experience derailed by COVID-19, marketers are left […]

#MillenniumLive , Digital , Interview , Technology

#MillenniumLive on MACH Technology & Adapting to Change with Contentstack

This week on #MillenniumLive we’re joined by Sonja Kotrostos, the Head of European Go-To Markets at Contentstack. Sonja talks about Contentstack’s origins and how customer advocacy is at the core of their enterprise solutions. She also dives into how MACH technologies can enable brands to leverage APIs for seamless connectivity between systems, and how it’s […]

Security , Technology

New Technology to Help Fight Against the Global Pandemic

Mayank Varia, Research Scientist and Co-Director of Boston University’s Center for Reliable Information Systems & Cyber Security, has been working on brand new technology to trace COVID-19.  Mayank graciously answered some questions for us! Digital Contact tracing is on the cutting-edge of healthcare technology. Can you walk us through how this system works and the […]

Marketing , Retail

Contentstack’s Retail Marketing Personalization Roadmap: Building a Path to Higher Profitability

Retail marketing personalization isn’t limited to just the organizations that can pull off multi-year, multi-million-dollar technology projects. Personalization can start as simply as taking a day diving into data you already have and learning more about your customers on a personal level. But what does a powerful retail marketing personalization strategy look like? This ebook […]

Lovin’ Digital Diary?

Premium content to our readers interested in all things business.

Check Us Out!

Millennium Membership offers Fortune 1000 C-Level executives, leading public sector/government officials, and thought leaders across a variety of disciplines unique and exclusive opportunities to meet their peers, understand industry developments, and receive introductions to new technology and service advancements to help grow their career and overall company value.

About Millenium Alliance Next

About Digital Diary

Created to provide premium content to our readers interested in all things business.

Launched in 2017, Digital Diary was created to provide premium content to our readers interested in all things business. With our blogs catered to deliver the top news stories, trends, and interviews from across all industries.

Read all story Next

Interested in Millennium Membership?
Find out if you qualify here.

arrow