This week on #MillenniumLive, we’re joined by the Chief Marketing Officer at Cardlytics, Dani Cushion. As a digital ad platform rooted in analytics, Cardlytics offers first-party data insights into $6 milion in consumer spending every minute, that’s $2.4 trillion in spending annually and represents over 20 billion transactions in total. Their platform allows brands to see where their customer is shopping, what they’re buying and how to build campaigns using this data to drive conversions. With Cardlytics’ interesting view of how consumers spend their money, Dani sheds light on the product categories that are seeing a dramatic increase, recovery indicators for how and when overall spending is coming back and emerging consumer trends during COVID-19. She also uses these insights to provide data-driven advice for her network of fellow C-Suite marketers.
Go here to watch the video interview
Go here to listen to the podcast episode
Cardlytics’ State of Spend Report
With insight into 50% of US transactions, Cardlytics is committed to helping marketers understand and respond to current trends that are impacting their industries. They put these purchase insights into action every day through precisely targeted campaigns that drive measurable sales. This report highlights important shifts in consumer spend and tracks early signs of recovery. To isolate the impact of COVID-19, we’re evaluating recent changes in spend compared to the year before.
Go here for free access to the report