Contributed by Varicent
Our partners at Varicent just wrapped the largest study in sales performance, and what 1,400 revenue leaders told them will probably change how you think about growth.
As a leader in sales and revenue performance management, Varicent helps companies worldwide design, amplify, and optimize their go-to-market strategies, with intelligent territory and quota plans, efficient RevOps, and incentive programs that actually drive growth.
So, what did the research uncover?
First: what gets leaders most worried isn’t budgets. Or the market. Or AI. Instead, they’re most worried about internal issues: talent gaps, unreliable metrics, badly-designed incentives. These problems cost teams 6-15% of revenue, and were consistently named as the biggest threats to growth.
Second: leaders say most teams know about these problems. But most also aren’t doing anything about them. A full 92% of leaders named internal friction as a top threat. But only 21% say they’re acting on it.
Luckily, the best teams aren’t waiting. They’re closing these gaps now to unlock more growth, without adding headcount or pipeline.
Don’t be the last to know. Get your copy now.
About Varicent
Varicent delivers market-leading SaaS software solutions that help revenue leaders drive growth. Its full suite of solutions helps companies worldwide deliver intelligent territory and quota plans, efficient revenue operations, and impactful incentives programs. As a named leader in the sales performance management and revenue performance management space, Varicent enables customers to design, amplify, and optimize their go-to-market strategies to create a connected path to revenue.
To learn more, visit varicent.com.
