On this episode of Millennium Live, the podcast where innovation meets enterprise transformation, we’re joined by Ross Rich, Founder & CEO of Accord, as he shares his journey from the music industry to building one of the most impactful platforms in enterprise sales. Ross explores the meaning of execution excellence, what it really looks like in enterprise sales, and how top revenue teams at companies like Figma, Xactly, and Freshworks are driving growth by transforming the way they sell, onboard, and expand. Ross also dives into how Accord supports the full customer journey and Net Revenue Retention, and shifting from feature-based to value-based selling. Additional topics we get to cover in this episode are:
- Driving product adoption and aligning buyers and sellers
- Lessons from building a company from scratch
- The future of sales and AI’s impact on revenue teams
If you’re a sales leader navigating product adoption challenges or shifting to a value-based go-to-market strategy, this #millenniumlive episode is packed with great sales insights.
Listen on Spotify, Apple, Amazon Music
About Accord
Accord helps revenue teams drive execution excellence by enforcing their standards for how they sell, onboard, and expand with prospects and customers.
From evaluation to activation, Accord standardizes Mutual Action Plans, Business Cases, Account Plans, Stakeholder Maps, Onboarding Plans and more.
With Accord’s Deal Execution Platform, revenue leaders can create accountability for how deals should be executed. Guarantee adoption of your methodology and process by translating your training and enablement to the field, with defined deal criteria that is in-line with your opportunity stages.
B2B revenue orgs that use Accord see an increase in productivity per rep, deal velocity, and win rates, while reducing time to live, and driving a differentiated experience for customers.
To learn more, visit accord.com
