Over the past year, we have witnessed a significant shift in the channels that consumers are favoring.
In recent years there has been a drastic increase in the uptake of messaging apps. In fact, the usage of these apps and chatbots is actually outpacing that of social media networks. It is predicted that in 2017, the number of messaging app users will be around 2.10 billion. This is indicative of a new trend, as pointed out by Mark Schafer, the rise of the private network. Consumers are changing how they feel about public scrutiny. They are becoming increasingly afraid of public record and are favoring privacy through apps like Facebook Messenger or Kik.
ChatBots along with smart home devices like Google Home’s Assistant or Amazon’s Alexa are opening up new opportunities for marketers, who are beginning to plan their strategies for this channel.
What is interesting is that this has opened up another new opportunity, Bot-to-Bot Marketing.
This is when the bot or agent interacts with another bot or agent instead of searching the web, or a knowledge base, or a profile.
In a few years, ArcTouch Chief Experience Officer and founder Adam Fingerman predicted, “most interaction will be conversational.” His company develops apps and now bots.
Marketers need to be prepared for this next potential game changer.
At Transformational CMO West, you can expect to discuss bot-to-bot marketing.
- How bot-to-bot marketing may become the loyalty platform of the future.
- What is the potential impact bot-to-bot marketing will have in the way marketers reach consumers?
- When machines with machine logic are empowered to make purchase decisions, how then do brands build loyalty?
- How to prepare for this game-changing, bot-driven world.
Welcome to the ‘Conversation Marketing’ era!
It is now impossible to ignore this trend. Chatbots and messenger apps are changing the digital marketing field.
As a CMO, why should you invest in this technology?
In this time of Amazon Prime 2-hour delivery, consumers want everything now, literally. Your consumer will get frustrated if they don’t get timely responses from you and your business. The banking industry suffered from failing to adapt to the consumer desire for service at the time they want it, so you do not want make the same mistake.
You are also way more likely to get engagement within Messenger apps or chatbots than say from your Facebook page. That’s because the communication is 1:1 and 24/7. You aren’t in competition with the hundreds of other marketers who are flooding your target’s newsfeed.
Unique data to create personalized campaigns
Possibly our favorite element of this new technology is the data you can extract. You can monitor your consumer, gather data and ultimately adapt your marketing to be highly personalized. Marketing has to be personal. The customer should be at the heart of all your content.
What’s also great is that as soon as you engage with someone, you then have the ability to push messages out to them. You can even set automation workflows, just as you would on email.
Chatbots can provide an all-inclusive ecosystem for shoppers. Users can ask questions, receive answers, and based on data you’ve collected, gather recommendations increasing their likelihood to buy additional products.
This technology markets itself. It leads to more word-of-mouth, social sharing, better customer experiences… should we say more?
You can actually create a chatbot in minutes with companies like ManyChat or ChatFuel, so why not try it? And while you are at it, why not check out The Transformational CMO West Assembly this June in Las Vegas?
About the Transformational CMO West Assembly
The world is changing a mile a minute and it is hard to scale. Differentiating yourself and maintaining trust in the ever-changing marketing world seems to be getting easier, but only to those who are willing to adapt to the rapid-fire marketing. The more you can plan ahead, the better equipped you as an executive will feel in managing those changes when they happen.
In June of 2019, the Transformational CMO West Assembly in Nevada is a unique event that challenges our attendees to learn how to anticipate what’s next for the highly complex marketing environment that has emerged throughout the year through a series of executive education roundtables, keynote presentations, collaborative think tanks, educational workshops, and networking sessions with our industry experts and advisory board over the course of 2 days.
Are you a CMO interested in attending this event? Inquire here today to find out if you qualify for Millennium Membership >>