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Improving Customer Acquisition, Engagement, and Retention with Personalized Offers

This article was written by Dan Slavin, CEO, CodeBroker.  dan.slavin@codebroker.com Marketing automation and sophisticated analytics are making personalization a reality for retail marketers.  Successful marketing personalization requires, what the Harvard Business Review calls, “integrating the three D’s: data discovery, automated decision making, and content distribution.” For personalization to work effectively, each of these need to be […]

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Bot-to-Bot Marketing is the Next Game Changer

Over the past year, we have witnessed a significant shift in the channels that consumers are favoring. In recent years there has been a drastic increase in the uptake of messaging apps. In fact, the usage of these apps and chatbots is actually outpacing that of social media networks. It is predicted that in 2017, […]

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What’s in Store for Retail this Year?

As we enter into the new year, retailers will need to think creatively to attract the ever changing customer. With new technologies approaching us every day, the ability to personalize the shopping experience as well as the convenience of being able to learn more about a product and purchase at any moment, what more are […]

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Millennium Live: A Digital Diary Podcast releases new episode

Just released – a new podcast episode featuring Millennium Alliance solution provider, Contentstack. Contentstack is the hub powering omnichannel content, digital experiences and personalized customer journeys. It is the industry leader in the headless content management system (CMS) category. VP of Sales, Gordana Vuckovic tells us about content publishing, personalization engines and all the options […]

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Launched in 2017, Digital Diary was created to provide premium content to our readers interested in all things business. With our blogs catered to deliver the top news stories, trends, and interviews from across all industries.

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Cara Bernstein

Manager, Executive Education Partnerships at The Millennium Alliance

She works with Thought Leaders at the Millennium Alliance assemblies and is also a contributor to Digital Diary. Cara writes about different industries preparing for the digital revolution.

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Emily French

Marketing Coordinator

Emily conducts Millennium's marketing & social media, and is a mainstay contributor to Digital Diary across a number of industries. Emily's favorite book is The Four Agreements by Don Miguel Ruiz, and when she's not at work, she's either painting or making a new recipe.

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