#MillenniumLive , Data , Digital
80% of people say the experience a company provides is as important as its products and services, and jointly, 61% of consumers will share more data with brands that use personal information to make their shopping experiences more relevant. According to Bank of America Merchant Services’ latest whitepaper, that means pairing compelling online content with a browsing experience that’s as relevant and pleasurable as possible is a life force for retailers.
In the state of retail today, there’s a long list of mall merchants and big-box stores being overwhelmed by a handful of eCommerce powerhouses. But if you dig deeper, you’ll find many retailers are finding ways to thrive in the age of digital disruption. How? They bolster their relationships with customers by using omni-channel technology — connecting to customers through a handful of channels while they shop or otherwise engage with their brand — to amplify their natural competitive advantages.
The businesses that thrive in the coming years will be the ones that combine convenience and ease with unique, hard to-replicate experiences.
It isn’t uncommon to find today’s shoppers reading product reviews and sourcing social media for ideas, thus creating a new occasion for a retailer to interact with a customer. Bank of America’s whitepaper strategizes how retailers can seize every opportunity and counter digital disruption for their competitive advantage.
Click here for exclusive access!
Reach thousands of C-Level
Executives every month.
Do you have content that you feel will
resonate with our audience? We'd love to
welcome you as a guest contributor!
Premium content to our readers
interested in all things business.
Millennium Membership offers Fortune 1000 C-Level executives, leading public sector/government officials, and thought leaders across a variety of disciplines unique and exclusive opportunities to meet their peers, understand industry developments, and receive introductions to new technology and service advancements to help grow their career and overall company value.About Millenium Alliance
Launched in 2017, Digital Diary was created to provide premium content to our members interested in executive education and business transformation. With C-Suite executive and top academic contributors, interviews with industry leaders, and digital transformation insights from technology experts, Digital Diary has all of the professional development tools you need to stay ahead of the curve.
We are dedicated to distributing meaningful opportunities for our reader to increase their personal knowledge, simplify business initiatives, and to have the right information to build their capabilities and leadership skills at every level.
In the midst of disruption across all industries, our members are given the tools they need to digitally transform their organizations.