80% of people say the experience a company provides is as important as its products and services, and jointly, 61% of consumers will share more data with brands that use personal information to make their shopping experiences more relevant. According to Bank of America Merchant Services’ latest whitepaper, that means pairing compelling online content with a browsing experience that’s as relevant and pleasurable as possible is a life force for retailers.
In the state of retail today, there’s a long list of mall merchants and big-box stores being overwhelmed by a handful of eCommerce powerhouses. But if you dig deeper, you’ll find many retailers are finding ways to thrive in the age of digital disruption. How? They bolster their relationships with customers by using omni-channel technology — connecting to customers through a handful of channels while they shop or otherwise engage with their brand — to amplify their natural competitive advantages.
The businesses that thrive in the coming years will be the ones that combine convenience and ease with unique, hard to-replicate experiences.
It isn’t uncommon to find today’s shoppers reading product reviews and sourcing social media for ideas, thus creating a new occasion for a retailer to interact with a customer. Bank of America’s whitepaper strategizes how retailers can seize every opportunity and counter digital disruption for their competitive advantage.
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