How Retailers Can Counter Digital Disruption

  • By Emily French
  • in
  • on September 24, 2019

80% of people say the experience a company provides is as important as its products and services, and jointly, 61% of consumers will share more data with brands that use personal information to make their shopping experiences more relevant. According to Bank of America Merchant Services’ latest whitepaper, that means pairing compelling online content with a browsing experience that’s as relevant and pleasurable as possible is a life force for retailers.  

In the state of retail today, there’s a long list of mall merchants and big-box stores being overwhelmed by a handful of eCommerce powerhouses. But if you dig deeper, you’ll find many retailers are finding ways to thrive in the age of digital disruption. How? They bolster their relationships with customers by using omni-channel technology — connecting to customers through a handful of channels while they shop or otherwise engage with their brand — to amplify their natural competitive advantages.

The businesses that thrive in the coming years will be the ones that combine convenience and ease with unique, hard to-replicate experiences.

It isn’t uncommon to find today’s shoppers reading product reviews and sourcing social media for ideas, thus creating a new occasion for a retailer to interact with a customer. Bank of America’s whitepaper strategizes how retailers can seize every opportunity and counter digital disruption for their competitive advantage. 

Click here for exclusive access!

Leave a Reply

PUBLISHED BY Emily French

View all posts by Emily French

Related Posts

#MillenniumLive , Podcast

Listen to #MillenniumLive on Amazon Music!

2021 has been a year of milestones for our #MillenniumLive podcast – we released on Spotify, recorded our 100th episode, and we were joined by some of the most influential guests to date. Now we’re thrilled to announce that #MillenniumLive is available for listening on Amazon Music! Haven’t listened to our podcast before? Here’s the […]

#MillenniumLive , CIO , Data , Podcast

#MillenniumLive Episode: Getting Started on your Data Journey with Joe DosSantos from Qlik

This week #MillenniumLive welcomes back Joe DosSantos, the Chief Data & Analytics Officer at Qlik. Joe gives some insight on offensive vs defensive data strategies, the importance of data accessibility, and provides tips on starting your analytics journey. He emphasizes the importance of understanding what your data is, tagging it, organizing it, and making it […]

Healthcare

Experiential Retail: A Post Pandemic Guide

Contributed by our partners at AnyRoad Brick-and-mortar retailers saw significant reductions in foot traffic last year while e-commerce sales peaked in Q4 2020, but a natural balance is slowly returning as the pandemic subsides and competition among retailers is tougher than ever. As things open up, some brands (such as Home Depot, Williams Sonoma, etc.) […]

CISO

Transformational CISO Leader, Rinki Sethi, Keynotes Our November Assembly!

On November 8th, The Millennium Alliance Transformational CISO Assembly kicks off with a keynote address from Rinki Sethi, current Chief Information Security Officer (CISO) at Twitter. Rinki is an award-winning leader and executive with experience leading and developing innovative online security infrastructure for Fortune 500 companies like IBM, PG&E, Walmart.com, and eBay. She is recognized […]

Lovin’ Digital Diary?

Premium content to our readers interested in all things business.

Check Us Out!

Millennium Membership offers Fortune 1000 C-Level executives, leading public sector/government officials, and thought leaders across a variety of disciplines unique and exclusive opportunities to meet their peers, understand industry developments, and receive introductions to new technology and service advancements to help grow their career and overall company value.

About Millenium Alliance Next

About Digital Diary

Created to provide premium content to our readers interested in all things business.

Launched in 2017, Digital Diary was created to provide premium content to our readers interested in all things business. With our blogs catered to deliver the top news stories, trends, and interviews from across all industries.

Read all story Next

Millennium Alliance Membership

Learn More Next

What does it mean to be a Millennium Member? In the midst of the constant disruption across all industries, our members are given the tools they need to digitally transform their organizations and become the best leaders they can be. Millennium Members are provided the exclusive opportunity to attend our 40+ intimate in person and virtual Assemblies, take part in industry-leading Executive Education sessions conducted by the nation’s leading academic institutions, business leaders, and technology providers and receive industry leading content through our Digital Diary Platform as well as the rapidly growing #MillenniumLive Podcast Series.