In the state of retail today, there’s a long list of mall merchants and big-box stores being overwhelmed by a handful of eCommerce powerhouses. But if you dig deeper, you’ll find many retailers are finding ways to thrive in the age of digital disruption. How? They bolster their relationships with customers by using omni-channel technology — connecting to customers through a handful of channels while they shop or otherwise engage with their brand — to amplify their natural competitive advantages.
It isn’t uncommon to find today’s shoppers reading product reviews and sourcing social media for ideas, thus creating a new occasion for a retailer to interact with a customer.
Read Bank of America Merchant Services' latest whitepaper on how retailers can seize every opportunity and counter digital disruption for their competitive advantage.