It’s a new year; a clean slate: a fresh chance to create the marketing plan you always knew could make your business grow like never before. So stop relying on ad hoc campaigns, stop scrambling for last-minute ideas, and start setting a comprehensive plan into motion.
If you Google “Customer Lifecycle Marketing” or “Customer Lifecycle Management,” you’ll come up with a number of different results. There is no hard and fast rule for what makes up a Customer Lifecycle, largely because many marketers are still trying to figure it out. The Customer Lifecycle is a way of describing the different stages a customer goes through during their interaction with your brand. Customer lifecycle management describes the process of marketing to customers based on the stage they are in. In this e-book, we cover why it matters more now than ever before.
C-Level experts from across North America’s retail industry are coming together in Las Vegas in March to anticipate the highly complex digital retail environment that will develop over the next few years.
Through a cutting-edge program designed by the industry, for the industry, we will provide a fresh and up-to-date insight to help move your organization to the next level of digital leadership. A series of executive education roundtables, keynote presentations, collaborative think tanks, educational workshops, and networking sessions will offer industry-specific topics and trends to ensure your company sustains its competitive advantage.
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