It’s a new year; a clean slate: a fresh chance to create the marketing plan you always knew could make your business grow like never before. So stop relying ad hoc campaigns, stop scrambling for last-minute ideas, and start setting a comprehensive plan into motion.

If you Google “Customer Lifecycle Marketing” or “Customer Lifecycle Management,” you’ll come up with a number of different results. There is no hard and fast rule for what makes up a Customer Lifecycle, largely because many marketers are still trying to figure it out. The Customer Lifecycle is a way of describing the different stages a customer goes through during their interaction with your brand. Customer lifecycle management describes the process of marketing to customers based on the stage they are in. In this e-book, we cover why it matters more now than ever before.