Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand

  • By digitaldiary
  • in
  • on June 18, 2019

If you’ve been following The Millennium Alliance for the past few months, you already know we are a big fan of Steve Robinson, Former CMO of Chick-fil-A and two time Keynote Speaker at our CMO assemblies. We are thrilled to showcase his latest project, Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand, available now.

During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company’s growth–from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015–and was a first-hand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments, including the creation of the Chick-fil-A corporate purpose and the formation and management of the now-iconic “Eat Mor Chikin” cow campaign.

We have our copy, do you?

Leave a Reply

PUBLISHED BY digitaldiary

View all posts by digitaldiary

Related Posts

Blockchain/Crypto/DeFi

The Millennium Alliance Will Now Accept Bitcoin Payment From Its Customers

NEW YORK – April 9, 2021 – The Millennium Alliance has just announced that it has started allowing customers and vendors to use their cryptocurrency holdings as a form of payment for future transactions. With Bitcoin nearly doubling in value since the start of this year, it was important to Millennium to embrace the digital […]

Millennium Staff

The Millennium Alliance Launches Its New Charitable Initiative, The Millennium Mission

NEW YORK – April 8 2021 – The Millennium Alliance is proud to launch The Millennium Mission, a new charitable endeavor that incorporates philanthropy into the Assemblies that Millennium’s members know and love. At each Assembly, the most engaged attendee will be awarded with a $1,000 donation in their name to the charity of their […]

#MillenniumLive , Healthcare

#MillenniumLive with Wolters Kluwer on AI-Powered Healthcare & Recent Tech Trends

#MillenniumLive is joined by Dr. Itay Klaz, Medical Director for Clinical Surveillance & Compliance at Wolters Kluwer, Health. In this week’s episode, we take a deep dive into the development, implementation, and support of Wolter Kluwer’s AI-powered clinical surveillance solution and receive the physician’s perspective on some key trends surrounding enterprise-level EHR, treating Sepsis, and […]

CMO

Research Preview: The State of Digital Advertising in Retail 2021

Digital advertising is difficult, and the behavioral shift triggered by COVID have made it even more so. Many challenges get in the way of maximizing our Return on Advertising Spend and delivering conversions. This was made painfully clear in a research study performed in Spring 2020 that uncovered the top organizational, people, and technology challenges […]

Lovin’ Digital Diary?

Premium content to our readers interested in all things business.

Check Us Out!

Millennium Membership offers Fortune 1000 C-Level executives, leading public sector/government officials, and thought leaders across a variety of disciplines unique and exclusive opportunities to meet their peers, understand industry developments, and receive introductions to new technology and service advancements to help grow their career and overall company value.

About Millenium Alliance Next

About Digital Diary

Created to provide premium content to our readers interested in all things business.

Launched in 2017, Digital Diary was created to provide premium content to our readers interested in all things business. With our blogs catered to deliver the top news stories, trends, and interviews from across all industries.

Read all story Next

Millennium Alliance Membership

Learn More Next

What does it mean to be a Millennium Member? In the midst of the constant disruption across all industries, our members are given the tools they need to digitally transform their organizations and become the best leaders they can be. Millennium Members are provided the exclusive opportunity to attend our 40+ intimate in person and virtual Assemblies, take part in industry-leading Executive Education sessions conducted by the nation’s leading academic institutions, business leaders, and technology providers and receive industry leading content through our Digital Diary Platform as well as the rapidly growing #MillenniumLive Podcast Series.