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ROI or DIE: Marketing’s New Reality

The pressure on marketing to prove its value has never been higher. Boards and CFOs are demanding financial accountability, while most marketing organizations still struggle with fragmented data, proxy metrics, and limited visibility into performance. Join fellow marketing leaders for a candid discussion on closing the accountability gap, managing marketing as an investment portfolio, and what it takes to lead marketing in a world where credibility increasingly depends on visibility, performance, and proof.

Overview Location Image

Oceans

New York City

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Objectives
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STRATEGICALLY CURATING

like-minded leaders in a relaxed but focused manner

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CREATING AN ENVIRONMENT

conducive for you to establish powerful connections

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IDENTIFYING NEW OPPORTUNITIES

to ensure your brand sustains its competitive advantage

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Roundtable Discussions

During the Dinner you will participate in an interactive roundtable discussion of your choosing. Below are the topics:

  • Marketing’s Credibility Crisis: Marketing loses credibility because it speaks in impressions, clicks, and proxy indicators while the C-suite speaks in revenue and ROI
  • Reclaiming Marketing’s Seat in the C-Suite: Marketing must reclaim its narrative and business value or risk losing strategic influence
  • Leading Marketing in the ROI Era: How senior leaders are balancing growth, efficiency, and accountability as expectations around marketing performance intensify

Dinner Format

  • Cocktails & Networking
  • Welcome Address
  • Dinner and Roundtable Discussion
  • Dessert & Round-Robin
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About Uptempo

Uptempo is the global leader in enterprise marketing operations software, connecting budget, plans, and performance in one system with deeply integrated measurement so CMOs can optimize resources, identify savings, reallocate effectively, and demonstrate impact while supporting budget growth. Uptempo is used by more than 625,000 marketers at 250+ leading enterprises, including HubSpot, Cisco, Unilever, and Land O’Lakes.

For more information, visit www.uptempo.io.

 

About Uptempo

Uptempo is the global leader in enterprise marketing operations software, connecting budget, plans, and performance in one system with deeply integrated measurement so CMOs can optimize resources, identify savings, reallocate effectively, and demonstrate impact while supporting budget growth. Uptempo is used by more than 625,000 marketers at 250+ leading enterprises, including HubSpot, Cisco, Unilever, and Land O’Lakes.

For more information, visit www.uptempo.io.