What’s Next in Influencer Marketing 2024?

By Paige Russo
in Marketing
on March 14, 2024

Contributed by Viral Nation

The emergence of a creator economy and its sustained growth has taken the market by surprise in recent years. What was once side-of-desk work for advertisers and media companies has now evolved into a full-fledged economy – now worth $250 billion. And the market is projected to almost double in size to $480 million by 2027.

As the creator economy continues to expand, the opportunities and reasons for brands to develop a social-first approach to marketing are becoming even clearer. With social media platforms becoming the primary way that the world communicates, entertains, and shares information, brands are feeling the pressure to be at the forefront of this transformation as leaders in their respective industries.

Interested in learning more about what’s next for influencer marketing? Download Viral Nation’s full whitepaper here

About Viral Nation

Viral Nation is a global influencer marketing & talent agency helping brands tell their story through the world’s largest exclusive talent roster resulting in industry leading levels of earned media, social lift, and overall organic consumption of content. A full service agency providing strategy, content creation, distribution, analytics, and much more!

To learn more visit: https://www.viralnation.com/

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