What Are The Most Popular Items Consumers Shop For Online?

  • By Jenny Schecher
  • in
  • on October 2, 2018

Online shopping has made the shopping experience more convenient for customers, changing the dynamic of the retail industry. Since you can now purchase items at the drop of a hat (or the click of a link) consumers tend to prefer online shopping over traditional in-store experiences.

“During an April 2017 survey, 40 percent of internet users in the United States stated that they purchased items online at several times per month, and 20 percent said they bought items or services online on a weekly basis.” Statisa reports.

Online Vs. In-store: A Debate

The other day, I found myself in a conversation with someone discussing what items we prefer to shop for online versus in store. The idea that some items were more appealing to shop for online as opposed to shopping in stores, made me wonder if this is a common debate among consumers.

I’m sure if you were to think on the top of your head what items you prefer to shop for online, you could come up with a few things. Better yet, figuring out what items you feel that you must shop for in-store, may be an easy task.

For example, if you know you need to try on a certain item for your own personal comfort level, like shoes, or sports equipment.  Maybe the color of the item online looks a little off, or you are unsure about the material. There are tons of reasons you may prefer in-store shopping to online.

From a retailer standpoint, knowing how customers are shopping online can put you in a unique position to target these audiences accordingly. Not only will answering this question provide you with insight that reveals what customers are shopping for, it answers the question of where they are spending their money and gives you a firsthand look into if your competition is sweeping their interests away.

What Customers Are Shopping For Online

PwC conducted a report that focuses on where customers are shopping for online, revealing top buying patterns of consumers. The categories that are found in the report include books, clothing and footwear, electronics, home improvement, furniture grocery, health and beauty, household appliances, jewelry, sports equipment, and toys. All items are vastly available online, and the majority of consumers take advantage of this fact.

Through this report, I discovered that consumers prefer shopping online for books, clothing and consumer electronics online the most. PwC reports:

“In the purchase journey for this product category, global shoppers looking at books, music, movies and video games are the most likely of all categories to research and purchase via an online channel, 68% and 60% respectively.”
“For clothing and footwear, 52% of global shoppers prefer to research purchases online…”
“For consumer electronics and computers, 62% of global shoppers prefer researching these purchases online…”

The rest of the categories still have a significant impact on consumers when it comes to online shopping, like health and beauty and household appliances.  The fact that the three above categories were most popular, comes as little surprise, considering they are most commonly needed items in the sector.

ABOUT DIGITAL RETAIL TRANSFORMATION ASSEMBLY

C-Level experts from across North America’s retail industry are coming together in Dallas in February 2019 to anticipate the highly complex digital retail environment that will Event Banner - CDOR6 (1)develop over the next few years.

Through a cutting-edge program designed by the industry, for the industry, we will provide a fresh and up-to-date insight to help move your organization to the next level of digital leadership. A series of executive education roundtables, keynote presentations, collaborative think tanks, educational workshops, and networking sessions will offer industry-specific topics and trends to ensure your company sustains its competitive advantage.

Leave a Reply

PUBLISHED BY Jenny Schecher

View all posts by Jenny Schecher

Related Posts

CMO , Retail

Partner Success Story: AnyRoad x Fleetwood Paints

Contributed by AnyRoad Our partners at AnyRoad help companies create brand loyalty, change consumer behavior, and better understand their brand associations by providing them with data intelligence sourced from experience-based marketing. AnyRoad recently collaborated with Fleetwood Paints in 2021 to streamline the latter company’s appointment process, scale their omnichannel presence, and glean more insights. These […]

#MillenniumLive , Podcast

#MillenniumLive on Leveraging Social Media To Solve Problems

#MillenniumLive welcomes Danny Flamberg, Vice President, Strategy – HCP at LiveWorld. Danny is a pioneer in crafting compelling strategies, devising breakthrough messaging, and embracing omnichannel thinking. He joins #MillenniumLive to share how LiveWorld helps hospitals and health systems through engagement at the intersection of social & digital. Danny talks about how LiveWorld addresses patient & […]

#MillenniumLive , Data , Healthcare , Podcast

#MillenniumLive on Accelerating The Consumer Experience with Data with Informatica

#MillenniumLive welcomes the team at Informatica: Chuck Hayes, Customer Insights & Master Data Management Account Executive, Healthcare & Life Sciences and Richard Cramer, Chief Strategist, Healthcare & Life Sciences. Chuck and Richard share their thoughts on the trending topic: healthcare consumer experience, and how Informatica makes moving to “the cloud” an easy experience. Together, Informatica […]

#MillenniumLive , Healthcare , Podcast

#MillenniumLive on Igniting a Digital Health Revolution with Validic

#MillenniumLive welcomes Drew Schiller, CEO & Co-Founder at Validic, the healthcare industry’s premier technology platform for convenient, easy access to digital health data from best-in-class clinical and remote-monitoring devices, sensors, fitness equipment, wearables and patient wellness applications. Drew discusses Validic’s unique perspective on the role remote patient monitoring plays as part of an organization’s digital […]

Lovin’ Digital Diary?

Premium content to our readers interested in all things business.

Check Us Out!

Millennium Membership offers Fortune 1000 C-Level executives, leading public sector/government officials, and thought leaders across a variety of disciplines unique and exclusive opportunities to meet their peers, understand industry developments, and receive introductions to new technology and service advancements to help grow their career and overall company value.

About Millenium Alliance Next

About Digital Diary

Created to provide premium content to our readers interested in all things business.

Launched in 2017, Digital Diary was created to provide premium content to our readers interested in all things business. With our blogs catered to deliver the top news stories, trends, and interviews from across all industries.

Read all story Next

Millennium Alliance Membership

Learn More Next

What does it mean to be a Millennium Member? In the midst of the constant disruption across all industries, our members are given the tools they need to digitally transform their organizations and become the best leaders they can be. Millennium Members are provided the exclusive opportunity to attend our 40+ intimate in person and virtual Assemblies, take part in industry-leading Executive Education sessions conducted by the nation’s leading academic institutions, business leaders, and technology providers and receive industry leading content through our Digital Diary Platform as well as the rapidly growing #MillenniumLive Podcast Series.