Transforming Your Digital Transformation

As originally published by Nick Van Weerdenburg

Change is difficult, so most companies pull the bandage slowly, hoping to avoid the hard, painful part – especially with regard to digital transformation. But in the corporate world, cautious change inevitably leads to entropy. Progress gets made in one department at a time, at the expense of others. Leaders turn over, priorities shift, plans fall apart and the desired results never happen. The bandage never really comes off.

I see this happen a lot in companies that say they want to transform their digital customer experience – across all industries we work with. The board or the shareholders might not embrace a truly digital-first strategy or understand what the end-state transformation goal actually is. Instead, they end up digitizing the past, refreshening a longstanding brand with a new storefront in a doomed effort to maintain business-as-usual.

These companies start with a well-meaning internal innovation team. They preach agility, then spend months researching the problem and consulting internal stakeholders, all the while trying to stay close to their comfort zone of existing practices. They write reports, they create roadmaps, run design-thinking workshops and come up with a solution … and then throw it over the wall to IT and wash their hands of it. Nine months later, the team is busy executing the new plan, but, with no internal champion, it can’t innovate. Due to the chaos and complexity of the project, the company burns through its budget and the project becomes a sad statistic. In fact, 95% of corporate digital transformations fail outright or produce diluted results, according to one recent study.

Go here to read the full article

Leave a Reply

PUBLISHED BY digitaldiary

View all posts by digitaldiary

Related Posts

CMO , Retail

Finding Retail Marketing Efficiency in 2021

Last year, we saw the COVID-19 pandemic alter buyer behavior as consumers migrated to digital purchase channels. In 2020, McKinsey uncovered that 40 percent of consumers reported switching brands or retailers. Gartner noted that “Marketing organizations are ill-prepared for COVID-19’s impact on the global economy and consumer sentiment, and this crisis will only exacerbate the […]

#MillenniumLive , CISO , Interview

#MillenniumLive with Darktrace on Recent Cyber Attacks & Enterprise Defense

It’s definitely a historic time for cyber, with challenges of remote work, greater risk, and finding the right solutions for your enterprise security posture. #MillenniumLive​ is thankful to have Justin Fier, Director of Threat Intel & Analytics at Darktrace, to help our members understand these challenges. In this episode, we discuss the recent attacks targeted […]

CISO

Assembly Recap: Transformational CISO & CISO Healthcare

Cybersecurity leaders have been brought to the forefront of their organizations in the wake of ongoing disruption, which is why we were excited to host our Transformational CISO & CISO Healthcare Virtual Assembly this week. It was an engaging two days filled with interactive workshops and keynotes, C-Suite networking, and peer-to-peer problem solving on the […]

CMO , Retail

Karina Kogan of Peloton to Keynote Our Upcoming CMO & Retail Assembly

On March 9, 2021, our Transformational CMO & Retail Virtual Assembly kicks off with our featured keynote speaker, Karina Kogan, SVP, Head of Global Product Marketing at Peloton. Kogan is a marketing and digital transformation expert with a special focus on innovating the way businesses approach media & technology. In what’s been a banner year […]

Lovin’ Digital Diary?

Premium content to our readers interested in all things business.

Check Us Out!

Millennium Membership offers Fortune 1000 C-Level executives, leading public sector/government officials, and thought leaders across a variety of disciplines unique and exclusive opportunities to meet their peers, understand industry developments, and receive introductions to new technology and service advancements to help grow their career and overall company value.

About Millenium Alliance Next

About Digital Diary

Created to provide premium content to our readers interested in all things business.

Launched in 2017, Digital Diary was created to provide premium content to our readers interested in all things business. With our blogs catered to deliver the top news stories, trends, and interviews from across all industries.

Read all story Next

Millennium Alliance Membership

Learn More Next

What does it mean to be a Millennium Member? In the midst of disruption across all industries, our members are given the tools they need to digitally transform their organizations. Members are provided the exclusive opportunity to network 1-1 with C-Suite leaders from Fortune 500 companies in virtual assemblies and intimate roundtable discussions. They are also provided access to industry research from thought leaders and academics year-round from our newsletter, magazine, Digital Diary content platform & the #MillenniumLive podcast series.