Contributed by MD Live by Evernorth
Once a niche offering, direct-to-consumer (DTC) care has now evolved into a major force, reshaping the way that patients and providers think about access, convenience, and care delivery.
This shift didn’t happen overnight; the COVID-19 pandemic forced care to go remote and adopt a virtual-first approach. This normalized non-traditional ways of accessing care, paving the way for the rapid growth of DTC healthcare. In addition, consumers today are accustomed to fast, personalized experiences, and many are now rejecting the friction that often comes with traditional care models.
For payers and providers, this meteoric rise introduces some questions:
+ What’s driving DTC healthcare’s growth?
+ What challenges and opportunities does this era of consumer-driven care represent?
+ How can you deliver care that meets these new expectations while maintaining clinical rigor and quality?
But first, we need to understand what makes this new model of care unique.
Download Evernorth’s ebook now to discover how DTC healthcare is redefining access, experience, and care delivery.
About MD Live by Evernorth
MD Live by Evernorth is a leading provider of virtual health care services in the U.S. with more than 60 million members nationwide. We work with our health plan, health system, and self-insured employer partners to give patients convenient and affordable access to the highest quality medical and behavioral health care, 24/7, from the comfort and safety of their homes.
With a vision and passion for changing health care for the better, we are working to improve the patient experience, close the patient-provider accessibility gap, and bring providers opportunities to augment the services they currently offer. We imagine a new end-to-end care experience to complement – not replace – the way customers and patients interact with their existing providers to achieve:
• Earlier identification and diagnosis of critical care needs
• Faster and more seamless referrals to high-performing providers, including specialists and behavioral health
• More convenient access to appropriate, affordable sites of service, and pharmaceutical fulfillment
To learn more, visit mdlive.com.
