The Invisible Enabler: Unlocking the Creative Potential of Technology with Braze

  • By Nicole Chan
  • in
  • on October 24, 2023

Contributed by Braze

Brand marketing has entered a new era – for too long, there’s been a false tension between creativity and performance. The work showcased in this report shows that art and science are natural partners in successful customer engagement, and technology can be the catalyst that frees great ideas by removing complexity and barriers to effective execution. To get ahead of the curve, marketing teams must examine what’s preventing them from hitting the sweet spot that combines great brand messaging with effective bottom-line outcomes, removing the obstacles to creative effectiveness.

In our partners at Braze’s 2022 report, The Invisible Enabler: Unlocking the Creative Potential of Technology, they partnered with WARC, the global authority on marketing effectiveness, to lift the lid on how some of the world’s most admired brands are pioneering the way technology is used as a hidden enabler for creativity, driving standout customer engagement.

In this exclusive Braze report, uncover:

  • Ten case studies of 2022’s top creative campaigns using data to drive engagement and revenue
  • Five expert-identified themes that explore the magic of tech, creativity, and customer engagement
  • Five key lessons to take forward in your engagement game – IRL, online, and in the metaverse

Read the full report here.


About Braze

Braze ($BRZE) is a leading comprehensive customer engagement platform that powers interactions between consumers and brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies. Braze has been recognized as one of Fortune’s 2023 Best Workplaces in New York, 2023 UK Best Workplaces for Women by Great Place to Work, and Fortune’s 2022 Best US Workplaces in Technology. The company is headquartered in New York with 10+ offices across North America, Europe, and APAC.

To learn more, visit

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