In partnership with Browsi
Most brands put next year’s budget where they won last year. It feels safe. However, in a shrinking category, your strongest markets are often where competitors pile in, and every point of growth there costs more than the last.
The team at Campfire saw it happen with a client, so they flipped the question. Instead of asking where the brand had always done well, they asked where competitors weren’t showing up. They used real-time competitive intelligence from Browsi’s PolarisAI to find markets with almost no competitive pressure, then moved the budget there.
On October 15, Campfire and Browsi walk through the whole story: the data, the pushback, and what happened once the campaign went live.
What you’ll learn:
- Why historical sales data can point teams toward markets that are already saturated
- How Campfire used competitor activity, CPM, and CTR to uncover whitespace
- How to challenge the assumptions behind a media brief
- How a shared competitive view can align stakeholders and accelerate decision-making
Speakers: David Gogel, Kelly Gadsby and Aidan Clark from Campfire, with BG Weiss and Samuel Robinson (host) from Browsi.
Save your seat for October 15.
About Browsi
Browsi helps marketers and advertisers outperform their competitors’ ads with insightful data. Get a view of your campaign performance, your competitors’ strategy, and where you’re winning or falling behind.
To learn more, visit www.browsi.com.
