Super Bowl 2019: What To Expect For Marketing

The two participating teams for the Super Bowl 2019 have recently been confirmed: New England Patriots will take on the Los Angeles Rams in Atlanta, Georgia on February 3rd.

Besides the parties and great company to look forward to, consumers also are preparing for the highly anticipated Super Bowl commercials making their debut on this special day in football. The best part? We get to judge and take away key components of each commercial and even see some previews beforehand.

That’s where Digital Diary comes in. Let’s take a look at what we can look forward to.

One word: Beer!

If we know one thing for sure, it is that beer makes a pretty big impact on the SuperBowl. It has become a signature drink among fans and beer brands have taken full advantage of this. This year will be no different as brands gear up to present unique ads.

Last year, Natural Light made a big splash in the commercial space when it comes to advertising its product. In an attempt to draw the attention of Millennials with college debt, the beer company started a “College Debt Relief Program.” And it’s back for a second year.

“So, Natty Light is not only bringing back its College Debt Relief Program in 2019 but has also pledged to give away $10,000,000 over the next 10 years to help pay down student loans.” PR Newswire reports.

Yup, college students, you heard it here first. Natty Lite wants to help pay down your loans. What better way to display this than the SuperBowl? All it takes is entering an inspiring story, social media, and #NattyStories & #Contest attached to both.

In an effort to remind fans about the good service Natty Lite did last year, it will display last year’s winners in this year’s SuperBowl commercial.

Not only is Natural Lite attempting to give back to their loyal customers, but they are also expressing a message of empathy and relatable content that will resonate with many young fans tuning in on February 3rd.

Audi Is Back In The Game

Audi, the luxury automaker will return to the SuperBowl displaying its ambitions and vision for the coming year. Move over Elon Musk, electric cars are in this companies future as well.

This will be Audi’s 10th SuperBowl appearance, after skipping last years. You will be able to watch during the second quarter for 60-seconds.

Gillette Strikes Controversy

Last week, razor brand Gillette made headlines by releasing a very controversial advertisement ahead of the SuperBowl.

Once the commercial hit the air, critics were quick to draw their own opinions about the message of the ad.

“Gillette strategically released this ad just before the Super Bowl to benefit from the spotlight on advertisements, but without getting lost in the clutter of Super Bowl Sunday,” ad expert Spencer Gerrol said. He is chief executive officer of SPARK Neuro, a research firm that uses neuroscience to study how brains react to advertisements and entertainment. USA Today reports.

Basically, the ad sends a strong message about changing the conversation among men, following a very similar context to the #MeToo movement that we saw last year.

The ad is set to take the stage at the SuperBowl, where you can view it if you haven’t already.

The SuperBowl is definitely not going to disappoint with these commercials and many more. So sit back, relax and enjoy the show.

ABOUT DIGITAL MARKETING TRANSFORMATION ASSEMBLY

digital marketing banner

With 53% of Marketers planning on adopting Artificial Intelligence in the next 2 years, the digital marketing revolution is just getting started. CMOs and CDOs alike are seeking new ways to maximize their digital reach to attract new business to, as well as deliver enrich, personalized experiences to existing customers.

The Digital Marketing Transformation Assembly will bring together

North America’s most prominent digital marketing technology and business leaders from all major consumer-driven industries to discuss the latest technology, innovations, and strategies driving digital marketing in 2019 and beyond.

Are you a CMO interested in attending this event? Enquire here today to find out if you qualify for Millennium Membership >>

Download the Sponsorship Prospectus to see if your eligible to sponsor our event >>

Leave a Reply

PUBLISHED BY Jenny Schecher

View all posts by Jenny Schecher

Related Posts

Digital , Technology

How AI is Impacting the World Right Now, Featuring Allan Andersen from IPsoft

Every job has at least one mind-numbing task that employees dread doing, but it’s imperative that it gets done. Whether it’s something as simple as data entry, or complex as analyzing hundreds of datasets from several platforms and drawing comprehensive insights. In all industries at every seniority level, there’s brunt work.  Take healthcare for example. […]

Security

ShieldX’s CISO Guide to Ransomware Prevention in the Data Center

Among the most dire consequences of a successful cyber exploit are ransomware attacks. Costs for dealing with ransomware average out to tens of thousands of dollars, with the price tag presently doubling every quarter. State and local governments—often with underfunded network infrastructures—find themselves less prepared to resist ransom demands and are paying an average of […]

Healthcare

InterSystems Proven Scalability for Health and Care

InterSystems Proven Scalability for Health and Care For large healthcare delivery systems, software scalability is critical. As organizations grow, they need data to flow seamlessly across their health IT systems to provide a unified care record, and for analytics that span the care continuum. However, many first-generation data-sharing initiatives fail to address fundamental technical challenges, […]

Healthcare

How to Stay Motivated While Self-Isolating and Social Distancing

This article was contributed by Thelis Negron, Founder of MBX – The Mind and Body Experience. How can you help yourself stay motivated while self-isolating? Here are a few helpful tips to keep you focused on staying healthy and positive: We have entered unchartered territory. For most of us, staying completely confined to our homes […]

Lovin’ Digital Diary?

Premium content to our readers interested in all things business.

Check Us Out!

Millennium Membership offers Fortune 1000 C-Level executives, leading public sector/government officials, and thought leaders across a variety of disciplines unique and exclusive opportunities to meet their peers, understand industry developments, and receive introductions to new technology and service advancements to help grow their career and overall company value.

About Millenium Alliance Next

About Digital Diary

Created to provide premium content to our readers interested in all things business.

Launched in 2017, Digital Diary was created to provide premium content to our readers interested in all things business. With our blogs catered to deliver the top news stories, trends, and interviews from across all industries.

Read all story Next

Interested in Millennium Membership?
Find out if you qualify here.

arrow