Super Bowl 2019: What To Expect For Marketing

  • By Jenny Schecher
  • in ,
  • on January 22, 2019

The two participating teams for the Super Bowl 2019 have recently been confirmed: New England Patriots will take on the Los Angeles Rams in Atlanta, Georgia on February 3rd.

Besides the parties and great company to look forward to, consumers also are preparing for the highly anticipated Super Bowl commercials making their debut on this special day in football. The best part? We get to judge and take away key components of each commercial and even see some previews beforehand.

That’s where Digital Diary comes in. Let’s take a look at what we can look forward to.

One word: Beer!

If we know one thing for sure, it is that beer makes a pretty big impact on the SuperBowl. It has become a signature drink among fans and beer brands have taken full advantage of this. This year will be no different as brands gear up to present unique ads.

Last year, Natural Light made a big splash in the commercial space when it comes to advertising its product. In an attempt to draw the attention of Millennials with college debt, the beer company started a “College Debt Relief Program.” And it’s back for a second year.

“So, Natty Light is not only bringing back its College Debt Relief Program in 2019 but has also pledged to give away $10,000,000 over the next 10 years to help pay down student loans.” PR Newswire reports.

Yup, college students, you heard it here first. Natty Lite wants to help pay down your loans. What better way to display this than the SuperBowl? All it takes is entering an inspiring story, social media, and #NattyStories & #Contest attached to both.

In an effort to remind fans about the good service Natty Lite did last year, it will display last year’s winners in this year’s SuperBowl commercial.

Not only is Natural Lite attempting to give back to their loyal customers, but they are also expressing a message of empathy and relatable content that will resonate with many young fans tuning in on February 3rd.

Audi Is Back In The Game

Audi, the luxury automaker will return to the SuperBowl displaying its ambitions and vision for the coming year. Move over Elon Musk, electric cars are in this companies future as well.

This will be Audi’s 10th SuperBowl appearance, after skipping last years. You will be able to watch during the second quarter for 60-seconds.

Gillette Strikes Controversy

Last week, razor brand Gillette made headlines by releasing a very controversial advertisement ahead of the SuperBowl.

Once the commercial hit the air, critics were quick to draw their own opinions about the message of the ad.

“Gillette strategically released this ad just before the Super Bowl to benefit from the spotlight on advertisements, but without getting lost in the clutter of Super Bowl Sunday,” ad expert Spencer Gerrol said. He is chief executive officer of SPARK Neuro, a research firm that uses neuroscience to study how brains react to advertisements and entertainment. USA Today reports.

Basically, the ad sends a strong message about changing the conversation among men, following a very similar context to the #MeToo movement that we saw last year.

The ad is set to take the stage at the SuperBowl, where you can view it if you haven’t already.

The SuperBowl is definitely not going to disappoint with these commercials and many more. So sit back, relax and enjoy the show.

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PUBLISHED BY Jenny Schecher

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