Retailers have observed a significant shift in consumer behavior toward digital channels, prompting them to expand their sales channels to include mobile, marketplaces, live commerce, social commerce, the metaverse, and B2B outlets. In their latest whitepaper, our partners at Stibo explore where omnichannel strategies have fallen short, effective omnichannel retail strategies, the importance of data in supporting omnichannel operations, success stories in retail, preparation for unified commerce, and emerging use cases.

An omnichannel experience refers to a seamless and integrated shopping experience across multiple channels or touchpoints, such as brick-and-mortar stores, websites, mobile apps, social media platforms, marketplaces, and more.

Despite the desire for these smooth experiences, challenges remain, such as integrating backend technologies and ensuring consistency across touchpoints. Stibo highlights gaps in product experience and customer experience, emphasizing the need for personalized service to maintain customer loyalty.