Schlotzsky’s Delivers Personalized Experiences to Build Customer Loyalty

Schlotzsky’s, which operates under the FOCUS Brands umbrella, opened in 1971 in Austin, Texas, offering just one sandwich with 13 ingredients. Close to 50 years later, they’ve since expanded with more than 400 franchise and company-owned locations spanning across 35 states. Their menu has also grown and they now serve up toasted sandwiches, artisan flatbreads, specialty pizzas, freshly tossed salads, gourmet soups and more.

Recognizing a significant shift in marketplace trends over the past three to five years, Schlotzsky’s President, Kelly Roddy, knew they needed to make some changes in order to stay competitive and keep profitability headed in the right direction.

Schlotzsky’s partnered with Punchh to bolster their customer loyalty and retention, resulting in a 52% average YoY increase in loyalty customers, 16%+ in loyalty check lift and 42% average YoY increase in offer redemptions. When asked on the matter, Roddy said, “Through Punchh we get to know our guests, talk with our guests, understand our guests, and make connections that drive increased ROI for our businesses.” Schlotzsky’s remains dedicated to not only providing personalized offers, but providing a truly personalized customer experience.

Go here for the full scoop on how Schlotzsky executed their brand loyalty campaign with Punchh!

Leave a Reply

PUBLISHED BY Emily French

View all posts by Emily French

Related Posts

Digital , Retail

Supporting Small Businesses with Facebook Shops

Small businesses are the heart and soul of our communities, but with storefronts closed indefinitely and retail shifting almost entirely online, the struggle to stay afloat continues to intensify. Internet usage is at an all-time high, and eCommerce is thriving, but it is difficult for small and medium-sized businesses to compete with retail giants like […]

Healthcare

Doctor.com on the Future of Healthcare: Patient Perceptions, Preferences, and Adoption of Telemedicine

While the COVID-19 crisis has brought telemedicine into the limelight, 83% of patients expect to use virtual appointments after the pandemic resolves. Learn how patient sentiment toward telemedicine has shifted during this global healthcare emergency and why it will become a critical part of healthcare in a post-COVID world in Doctor.com’s free report on the state […]

Digital , Marketing , Retail

Cardlytics State of Spend Report

With insight into 50% of US transactions, Cardlytics is committed to helping marketers understand and respond to current trends that are impacting their industries. They put these purchase insights into action every day through precisely targeted campaigns that drive measurable sales. This report highlights important shifts in consumer spend and tracks early signs of recovery. […]

Marketing , Retail

High Retail Discounts May Lead to High Returns

The global pandemic, COVID-19, has greatly affected the U.S. economy, as many businesses are trying to stay afloat and find ways to bring in revenue. The retail industry is one major example. As many retail stores shut their doors in March, and people all over the country stayed home to quarantine, online shopping began to […]

Lovin’ Digital Diary?

Premium content to our readers interested in all things business.

Check Us Out!

Millennium Membership offers Fortune 1000 C-Level executives, leading public sector/government officials, and thought leaders across a variety of disciplines unique and exclusive opportunities to meet their peers, understand industry developments, and receive introductions to new technology and service advancements to help grow their career and overall company value.

About Millenium Alliance Next

About Digital Diary

Created to provide premium content to our readers interested in all things business.

Launched in 2017, Digital Diary was created to provide premium content to our readers interested in all things business. With our blogs catered to deliver the top news stories, trends, and interviews from across all industries.

Read all story Next

Interested in Millennium Membership?
Find out if you qualify here.

arrow