Schlotzsky’s, which operates under the FOCUS Brands umbrella, opened in 1971 in Austin, Texas, offering just one sandwich with 13 ingredients. Close to 50 years later, they’ve since expanded with more than 400 franchise and company-owned locations spanning across 35 states. Their menu has also grown and they now serve up toasted sandwiches, artisan flatbreads, specialty pizzas, freshly tossed salads, gourmet soups and more.
Recognizing a significant shift in marketplace trends over the past three to five years, Schlotzsky’s President, Kelly Roddy, knew they needed to make some changes in order to stay competitive and keep profitability headed in the right direction.
Schlotzsky’s partnered with Punchh to bolster their customer loyalty and retention, resulting in a 52% average YoY increase in loyalty customers, 16%+ in loyalty check lift and 42% average YoY increase in offer redemptions. When asked on the matter, Roddy said, “Through Punchh we get to know our guests, talk with our guests, understand our guests, and make connections that drive increased ROI for our businesses.” Schlotzsky’s remains dedicated to not only providing personalized offers, but providing a truly personalized customer experience.
Go here for the full scoop on how Schlotzsky executed their brand loyalty campaign with Punchh!