“Retailers need to be obsessed with closing customer experience gaps” Skava CEO, Arish Ali, Shares His Perspective On Retail

  • By Jenny Schecher
  • in
  • on December 4, 2018

We are excited and anticipating our upcoming Digital Retail and Marketing Transformation Assemblies taking place at The Fairmont Dallas in Dallas, TX on February 4-5th, 2019. In August before our the summer edition of the Digital Retail and Marketing Transformation Assemblies, we sat down with Arish Ali, Co-founder, and CEO of Skava to gain a first-hand look and perspective on the retail industry as it is today.

Thanks, Arish!


What do you believe are the new priorities of retailers in the “new generation of modern commerce?”

Retailers need to be obsessed with closing customer experience gaps. Consistent experiences in-store and online, omnichannel customer support, fast loading websites and apps, products in-stock and fast and free shipping are what customers care about. These “new” priorities are of course old priorities — but many retailers still struggle to satisfy the basics.

Retailers also need to be obsessed with new customer acquisition. Customer loyalty in a world with instant access to unlimited choice and heavy competition won’t keep a retailer alive without a steady stream of new customers at all times. Continual testing and optimization of customer acquisition tactics, from SEO and paid search to co-marketing, social and influencer marketing, affiliate and content marketing is vital and must be carefully balanced against discount strategies.

Skava started in 2002 as a mobile apps company and has evolved ever since. What has been the most exciting part of the journey?

Working with our customers on their mobile commerce applications in the early 2000s, we saw that time and again customers were simplifying their requirements to meet limitations of their monolithic legacy platforms.  We understood early on that by applying our architecture expertise in microservices to the commerce platform space we would have an outsized impact on our customers’ success. We spent the time and money to build the most flexible and modular commerce system on the market, Skava Commerce, and it has been a game changer for our clients.

How important is it for retailers to adapt to the modern age we live in today, especially being flexible when it comes to e-commerce?

Customers have so many options of where to shop online.  What we feel will separate the winners from the losers is their ability to move rapidly to satisfy changing customers needs. The flexibility to build, test and deploy innovative features while still maintaining day-to-day store operations is at the core of what we offer at Skava – a microservices based platform that is designed to encourage evolution and experimentation to keep your store fresh and engaging.

Where do you see the retail industry heading in the next 5 years, and why?

We’re going to see some exciting things with AI and merchandising — not just through a digital storefront, but all the way up the production chain. For example, clothing retailer Myntra uses AIs to design new products, and its best selling tee is one of these designs. Many consider creative work as untouchable by AI, but in reality, it’s already happening. Think about how “fast fashion” has disrupted traditional apparel production. Fast fashion works today by humans observing social trends and engaging the customer rather than planning seasons in advance. When AIs can apply sentiment analysis and crunch zillions of data points across social networks, they will do an even better job at not only getting the product right but predicting the quantity that will sell, thus how much supply to produce to optimize profit.

We are so excited to have Skava join us for our Digital Retail Transformation Assembly in August. Can you give us a preview of we will learn from Skava?

We are very excited to be introducing the 8.0 version of our Skava Commerce platform.  We are launching a host of new features to make Skava the best choice for retailers – from improved B2B functionality to the improved deployment flexibility of our microservices. Skava is continually evolving and growing to meet online commerce’s changing needs.

ABOUT ARISH ALI

Arish is the CEO and co-founder of Skava, an industry leader in providing innovative modular e-commerce solutions. Prior to founding Skava, Arish worked at Brience and Microsoft. Arish received his Bachelor of Technology from Indian Institute of Technology Kanpur and a Master’s from the University of Massachusetts, Amherst.

ABOUT SKAVA

Skava’s cloud-native commerce platform, Skava Commerce, uses microservices-based technology to help retailers and enterprise-sized companies quickly create personalized omnichannel experiences. Businesses can deploy our full platform or choose only the components they need to enhance their existing digital commerce stack. Skava’s modular architecture enables brands to continuously innovate, accelerate time to market, and delight customers with fewer resources. Category leaders and Fortune 500 companies make up Skava’s customer roster which includes Kraft Heinz, Barnes & Noble, T-Mobile, Urban Outfitters, and many more.

Headquartered in San Francisco, the company has offices in Europe and India. To learn more, please visit Skava.com.

ABOUT DIGITAL RETAIL TRANSFORMATION 2019

C-Level experts from across North America’s retail industry are coming together inCDOR7 Dallas in February to anticipate the highly complex digital retail environment that will develop over the next few years.

Through a cutting-edge program designed by the industry, for the industry, we will provide a fresh and up-to-date insight to help move your organization to the next level of digital leadership. A series of executive education roundtables, keynote presentations, collaborative think tanks, educational workshops, and networking sessions will offer industry-specific topics and trends to ensure your company sustains its competitive advantage.

Are you a Retail executive interested in attending this event? Enquire here today to find out if you qualify for Millennium Membership >>

Download the Sponsorship Prospectus to find out if your eligible to sponsor our event >>

Leave a Reply

PUBLISHED BY Jenny Schecher

View all posts by Jenny Schecher

Related Posts

#MillenniumLive , Podcast

Listen to #MillenniumLive on Amazon Music!

2021 has been a year of milestones for our #MillenniumLive podcast – we released on Spotify, recorded our 100th episode, and we were joined by some of the most influential guests to date. Now we’re thrilled to announce that #MillenniumLive is available for listening on Amazon Music! Haven’t listened to our podcast before? Here’s the […]

#MillenniumLive , CIO , Data , Podcast

#MillenniumLive Episode: Getting Started on your Data Journey with Joe DosSantos from Qlik

This week #MillenniumLive welcomes back Joe DosSantos, the Chief Data & Analytics Officer at Qlik. Joe gives some insight on offensive vs defensive data strategies, the importance of data accessibility, and provides tips on starting your analytics journey. He emphasizes the importance of understanding what your data is, tagging it, organizing it, and making it […]

Healthcare

Experiential Retail: A Post Pandemic Guide

Contributed by our partners at AnyRoad Brick-and-mortar retailers saw significant reductions in foot traffic last year while e-commerce sales peaked in Q4 2020, but a natural balance is slowly returning as the pandemic subsides and competition among retailers is tougher than ever. As things open up, some brands (such as Home Depot, Williams Sonoma, etc.) […]

CISO

Transformational CISO Leader, Rinki Sethi, Keynotes Our November Assembly!

On November 8th, The Millennium Alliance Transformational CISO Assembly kicks off with a keynote address from Rinki Sethi, current Chief Information Security Officer (CISO) at Twitter. Rinki is an award-winning leader and executive with experience leading and developing innovative online security infrastructure for Fortune 500 companies like IBM, PG&E, Walmart.com, and eBay. She is recognized […]

Lovin’ Digital Diary?

Premium content to our readers interested in all things business.

Check Us Out!

Millennium Membership offers Fortune 1000 C-Level executives, leading public sector/government officials, and thought leaders across a variety of disciplines unique and exclusive opportunities to meet their peers, understand industry developments, and receive introductions to new technology and service advancements to help grow their career and overall company value.

About Millenium Alliance Next

About Digital Diary

Created to provide premium content to our readers interested in all things business.

Launched in 2017, Digital Diary was created to provide premium content to our readers interested in all things business. With our blogs catered to deliver the top news stories, trends, and interviews from across all industries.

Read all story Next

Millennium Alliance Membership

Learn More Next

What does it mean to be a Millennium Member? In the midst of the constant disruption across all industries, our members are given the tools they need to digitally transform their organizations and become the best leaders they can be. Millennium Members are provided the exclusive opportunity to attend our 40+ intimate in person and virtual Assemblies, take part in industry-leading Executive Education sessions conducted by the nation’s leading academic institutions, business leaders, and technology providers and receive industry leading content through our Digital Diary Platform as well as the rapidly growing #MillenniumLive Podcast Series.