Research Preview: The State of Digital Advertising in Retail 2021

  • By digitaldiary
  • in
  • on April 6, 2021

Digital advertising is difficult, and the behavioral shift triggered by COVID have made it even more so.

Many challenges get in the way of maximizing our Return on Advertising Spend and delivering conversions. This was made painfully clear in a research study performed in Spring 2020 that uncovered the top organizational, people, and technology challenges facing digital marketing leaders—and what they’re doing about them.

At the top of their list? Digital advertisers spend a lot of money but don’t get the returns their executives expect, don’t have the right data to measure and optimize their spend, and don’t have the skills in-house to tackle digital advertising the right way.

Our partners at DELVE and SlapFive are continuing this research in 2021, and will publish the key findings in our upcoming report “The State of Digital Advertising 2021.”

Click here for the full research preview.

Leave a Reply

PUBLISHED BY digitaldiary

View all posts by digitaldiary

Related Posts

#MillenniumLive , Healthcare , Podcast

Dr. Jay Bhatt Joins Us on #MillenniumLive

Millennium Co-Founder Alex Sobol’s series continues with an interesting conversation on The Millennium Live podcast with Keynote Speaker, Dr. Jay Bhatt. Known to some of his patients as “the dancing doctor”, Jay is a Primary Care Internist and Geriatrician committed to care delivery innovation, advancing health equity and providing care to vulnerable populations. He serves […]

CISO

The Millennium Alliance Confirms CrowdStrike As Their Diamond Sponsor For Their Upcoming Flagship Cybersecurity Assembly

NEW YORK – June 7, 2021 – The Millennium Alliance is pleased to announce CrowdStrike as their Diamond Sponsor for this month’s Transformational CISO Assembly. The Assembly which is being held virtually on June 8th and 9th, will host 70+ of the nation’s elite CISOs with the aim of providing each C-Suite executive in attendance […]

#MillenniumLive , Podcast

#MillenniumLive on Customer-Centric Solutions with Rangle.io

This week of #MillenniumLive, Nick Van Weerdenburg, Founder and CEO at Rangle.io, discusses a customer-centric approach to digital transformation. He emphasizes the role of experiential learning when creating change within an organization, the importance of investing in teams to create capacity for transformation, and organizational culture’s effect on outcomes. He also discusses some common roadblocks […]

CMO

Digital Transformation for Marketers: Turning Strategy into a People-First Plan

As published by ICP Digital Transformation has the power to transform business success, and in the world of marketing and brands to change the conversation to an individual consumer level by harnessing the insight and power of technology, data and analytics. Digital Transformation remains a key focus for organizations, as the pressure to adapt to […]

Lovin’ Digital Diary?

Premium content to our readers interested in all things business.

Check Us Out!

Millennium Membership offers Fortune 1000 C-Level executives, leading public sector/government officials, and thought leaders across a variety of disciplines unique and exclusive opportunities to meet their peers, understand industry developments, and receive introductions to new technology and service advancements to help grow their career and overall company value.

About Millenium Alliance Next

About Digital Diary

Created to provide premium content to our readers interested in all things business.

Launched in 2017, Digital Diary was created to provide premium content to our readers interested in all things business. With our blogs catered to deliver the top news stories, trends, and interviews from across all industries.

Read all story Next

Millennium Alliance Membership

Learn More Next

What does it mean to be a Millennium Member? In the midst of the constant disruption across all industries, our members are given the tools they need to digitally transform their organizations and become the best leaders they can be. Millennium Members are provided the exclusive opportunity to attend our 40+ intimate in person and virtual Assemblies, take part in industry-leading Executive Education sessions conducted by the nation’s leading academic institutions, business leaders, and technology providers and receive industry leading content through our Digital Diary Platform as well as the rapidly growing #MillenniumLive Podcast Series.