Research Preview: The State of Digital Advertising in Retail 2021

By milladmin
in CMO
on April 06, 2021

Digital advertising is difficult, and the behavioral shift triggered by COVID have made it even more so.

Many challenges get in the way of maximizing our Return on Advertising Spend and delivering conversions. This was made painfully clear in a research study performed in Spring 2020 that uncovered the top organizational, people, and technology challenges facing digital marketing leaders—and what they’re doing about them.

At the top of their list? Digital advertisers spend a lot of money but don’t get the returns their executives expect, don’t have the right data to measure and optimize their spend, and don’t have the skills in-house to tackle digital advertising the right way.

Our partners at DELVE and SlapFive are continuing this research in 2021, and will publish the key findings in our upcoming report “The State of Digital Advertising 2021.”

Click here for the full research preview.

Looking for Something?

Recent Posts

How Does Your Email Performance Stack Up? With Validity Read more

The Millennium Alliance Continues To Give Back Through Its Charitable Initiative The Millennium Mission Read more

The Millennium Alliance Celebrates New Milestones & Eleven Years Of Helping To Transform The Digital Enterprise Read more

Millennium Celebrates 1 Year Since Opening The Doors To Its European Headquarters Read more

PUBLISHED BY milladmin

View all posts by milladmin

The Millennium Alliance Locks In Mark Cuban To Headline Upcoming Transformational CHRO and Benefits Leadership Assemblies With Keynote Address

Looking to
Sponsor?

Reach thousands of C-Level
Executives every month.

Request More Information

Become a Guest
Contributor

Do you have content that you feel will
resonate with our audience? We'd love to
welcome you as a guest contributor!

Contact Digital Diary

Lovin’ Digital
Diary?

Premium content to our readers
interested in all things business.

Subscribe Now

▶

Check Us Out!

Millennium Membership offers Fortune 1000 C-Level executives, leading public sector/government officials, and thought leaders across a variety of disciplines unique and exclusive opportunities to meet their peers, understand industry developments, and receive introductions to new technology and service advancements to help grow their career and overall company value.

About Millennium Alliance

▶

About Digital Diary

The go-to source for all things digital transformation.

Launched in 2017, Digital Diary was created to provide premium content to our members interested in executive education and business transformation. With C-Suite executive and top academic contributors, interviews with industry leaders, and digital transformation insights from technology experts, Digital Diary has all of the professional development tools you need to stay ahead of the curve.

Meaningful Opportunities

Leadership skills at every level

We are dedicated to distributing meaningful opportunities for our reader to increase their personal knowledge, simplify business initiatives, and to have the right information to build their capabilities and leadership skills at every level.

Millennium Alliance Membership

In the midst of disruption across all industries, our members are given the tools they need to digitally transform their enterprises.

Learn More

What does it mean to be a
Millennium Member?

Joining Mill-All is an opportunity unlike any other to connect with the best professionals in your industry and be a part of a community to become the best leader you can be.