Digital advertising is difficult, and the behavioral shift triggered by COVID have made it even more so.
Many challenges get in the way of maximizing our Return on Advertising Spend and delivering conversions. This was made painfully clear in a research study performed in Spring 2020 that uncovered the top organizational, people, and technology challenges facing digital marketing leaders—and what they’re doing about them.
At the top of their list? Digital advertisers spend a lot of money but don’t get the returns their executives expect, don’t have the right data to measure and optimize their spend, and don’t have the skills in-house to tackle digital advertising the right way.
Our partners at DELVE and SlapFive are continuing this research in 2021, and will publish the key findings in our upcoming report “The State of Digital Advertising 2021.”