Research Preview: The State of Digital Advertising in Retail 2021

  • By digitaldiary
  • in
  • on April 6, 2021

Digital advertising is difficult, and the behavioral shift triggered by COVID have made it even more so.

Many challenges get in the way of maximizing our Return on Advertising Spend and delivering conversions. This was made painfully clear in a research study performed in Spring 2020 that uncovered the top organizational, people, and technology challenges facing digital marketing leaders—and what they’re doing about them.

At the top of their list? Digital advertisers spend a lot of money but don’t get the returns their executives expect, don’t have the right data to measure and optimize their spend, and don’t have the skills in-house to tackle digital advertising the right way.

Our partners at DELVE and SlapFive are continuing this research in 2021, and will publish the key findings in our upcoming report “The State of Digital Advertising 2021.”

Click here for the full research preview.

Leave a Reply

PUBLISHED BY digitaldiary

View all posts by digitaldiary

Related Posts

Healthcare

Adam Myers, SVP and Chief Clinical Transformation Officer (CCTO) for the Blue Cross Blue Shield Association (BCBSA) Keynotes our Healthcare Providers and Payers Transformation Assembly

The Millennium Alliance is proud to announce Adam Myers will help start the 2022 season off strong with a keynote address at our upcoming Healthcare Providers and Payers Transformation Assembly on April 19-20. Myers is currently the SVP and Chief Clinical Transformation Officer (CCTO) for the Blue Cross Blue Shield Association (BCBSA), driving clinical transformation […]

#MillenniumLive , Healthcare , Interview , Podcast

#MillenniumLive on Patient Care Coordination with WellSky

#MillenniumLive welcomes Andy Eilert, President of Emerging Markets at WellSky. Andy joins us to chat about investment and growth in the healthcare payer space, care coordination at home, and WellSky’s industry-leading technology that’s enabling caregivers across the continuum. Watch the video interview below, or listen on Spotify, Apple, Amazon Music, Google Podcasts, or SoundCloud. About WellSky WellSky is a technology […]

CIO , Data

Jason Gislason, Chief Digital Officer at Chevron Phillips Chemical Company, Keynotes Our First Assembly of 2022!

The Millennium Alliance is proud to announce Jason Gislason will help start the 2022 season off strong with a keynote address at our upcoming Digital Enterprise CIO & Data Transformation Assembly on February 8-9, 2022. Gislason, currently the Chief Digital Officer at Chevron Phillips Chemical Company, has dedicated over two decades to transforming the Chemicals and […]

CIO , CISO , CMO , Data , Financial Services , Healthcare , Millennium Staff , Retail

Co-Founder of The Millennium Alliance Joins Young Presidents’ Organization (YPO)

NEW YORK – January 20, 2022 – The Millennium Alliance, an invitation-only organization for Senior-Level Executives and Business Transformers, has had the privilege over the past eight years of collaborating with many of the most accomplished C-Suite executives from across the globe. Millennium is excited to announce that its Co-Founder Alex Sobol is one of the newest […]

Lovin’ Digital Diary?

Premium content to our readers interested in all things business.

Check Us Out!

Millennium Membership offers Fortune 1000 C-Level executives, leading public sector/government officials, and thought leaders across a variety of disciplines unique and exclusive opportunities to meet their peers, understand industry developments, and receive introductions to new technology and service advancements to help grow their career and overall company value.

About Millenium Alliance Next

About Digital Diary

Created to provide premium content to our readers interested in all things business.

Launched in 2017, Digital Diary was created to provide premium content to our readers interested in all things business. With our blogs catered to deliver the top news stories, trends, and interviews from across all industries.

Read all story Next

Millennium Alliance Membership

Learn More Next

What does it mean to be a Millennium Member? In the midst of the constant disruption across all industries, our members are given the tools they need to digitally transform their organizations and become the best leaders they can be. Millennium Members are provided the exclusive opportunity to attend our 40+ intimate in person and virtual Assemblies, take part in industry-leading Executive Education sessions conducted by the nation’s leading academic institutions, business leaders, and technology providers and receive industry leading content through our Digital Diary Platform as well as the rapidly growing #MillenniumLive Podcast Series.