We have big news to share – our final Transformational CMO & Retail Virtual Assembly for 2021 will feature Forrester Research! Ian Bruce, Vice President & Principal Analyst at the leading global research and advisory firm will share his exclusive insights gained over the course of 2021. His research has a special focus on how brand purpose & sustainability has influenced consumers and especially B2B buyers and impacted marketing efforts in the last year. Ian Bruce’s session will be an interactive roundtable discussion, allowing for participants to ask questions, and discuss how these findings relate to the C-Suite’s leading initiatives.
In our most anticipated marketing & retail assembly of 2021, we’ll be joined by top C-Suite innovators, leading academics, and industry thought leaders to uncover how to digitally transform enterprise in the new year. Interested in joining the conversation? Go here to request an invite.
About Ian Bruce
Ian Bruce is a Vice President & Principal Analyst with more than 20 years of international experience managing marketing, brand, and communications strategies for B2B companies.
Ian Bruce’s experience spans marketing strategy, brand development, messaging, market research, thought leadership, public relations, social media, and employee communications at innovative, venture-capital-backed startups as well as established multinational companies. He has also worked on a variety of large-scale research studies investigating brand perceptions, marketing effectiveness, and public policy.