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In her new book with Penguin Random House, top industry expert Cynthia Johnson gives the why-to and how-to to everyone looking to develop and manage a personal brand, find an audience, and nurture their followers in the digital age. This indispensable guide to developing a personal brand is available wherever books are sold on February 5th.
Platform: The Art and Science of Personal Branding, is an honest and thought-provoking guide about effectively navigating the current digital landscape using the power of storytelling and marketing to proliferate influence through one’s personal brand. As the boundaries between the digital world and our physical world come together, it is as important than ever to be able to differentiate yourself against competitors, both on and offline. Understanding how to channel genuine engagement and create meaningful relationships is a necessary skill set for entrepreneurs, speakers, and professionals, across various industries, alike, in order to achieve their goals.
“I believe I’ve created something very versatile,” says Cynthia Johnson. “Personal branding is a strategic element anyone can utilize to proliferate influence and, in turn, accomplish their goals. However, not only does my book explore different avenues to take, but it also then fuels the reader’s imagination and desire to turn the concept of personal branding into something entirely their own. It’s in the name – a story must be raw, genuine and personal. I’m hoping to prepare the readers of my book for a journey they may not have known they needed or even wanted.”
The Millennium Alliance is mentioned in Platform, check out our feature below!
Platform is the indispensable guide to developing a personal brand, finding an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson, hitting shelves next week!
About Cynthia Johnson
Cynthia Johnson is a global entrepreneur, marketing professional, author and keynote speaker. She is Co-Founder at Bell +Ivy, a marketing and PR firm in Santa Monica, CA, and Las Vegas, NV. Previously, she was Partner & Director of Marketing for RankLab, a digital marketing agency listed in Inc. Magazine’s Fastest Growing Private Companies in 2015. In July 2015 RankLab was acquired by American Addiction Centers. She is an Advisory Board member for The Millennium Alliance, a leading technology, business, and educational advisory firm serving Fortune 1000 C-Level executives.
Cynthia has been a keynote speaker for companies and events such as Alibaba Group in China, World Government Summit in Dubai, Global Ventures Summit in Indonesia and Mexico, and Web Summit in Lisbon, among others. She has been involved in influencer and marketing campaigns for PayPal, Joseph Carr Wines, and several other leading brands. Cynthia was listed as top personal branding experts in 2017 by Entrepreneur, top 50 marketers on SnapChat by Mashable, top 12 Female Entrepreneurs that Inspire by Darling Magazine, and top 20 people in SEO by Guardian. She is a contributing columnist to Entrepreneur, and has had work published in Forbes, TIME, and several other industry-specific and top-tier publications. Her first book Platform will be published in February 2019 with Penguin Random House.
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