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#MillenniumLive: Power Your Innovation with Lightbend
Contributed by AnyRoad
Our partners at AnyRoad help companies create brand loyalty, change consumer behavior, and better understand their brand associations by providing them with data intelligence sourced from experience-based marketing.
AnyRoad recently collaborated with Fleetwood Paints in 2021 to streamline the latter company’s appointment process, scale their omnichannel presence, and glean more insights. These insights in turn were used to create more competitive and impactful experiences, aimed to increase sales and foot traffic into their retail partners’ stores.
The Fleetwood team knew they had a strong brand presence in Ireland and had extensive market reach via their retail partners. However, they struggled to compete with other vendors that offered online registration and classes, and struggled to learn more about their overall customer and their purchase behavior.
AnyRoad and Fleetwood worked together quickly to deploy AnyRoad Experience Manager and AnyRoad AtHome. Implementation was easy and only required a web developer to add the AnyRoad plugin to the site, while business users were able to make additional configurations without IT support.
A dedicated account manager and AnyRoad’s 24/7 support team ensured the experiences went smoothly, while the two omnichannel approaches maximized the reach of the program and the team’s ability to generate meaningful consumer insights.
About AnyRoad
AnyRoad is the leading Experience Relationship Management (ERM) platform enabling global brands to properly measure, scale, and implement their experiential marketing campaigns. AnyRoad helps companies create brand loyalty, change consumer behavior, and better understand their brand associations by providing them with data intelligence sourced from experience-based marketing. Companies like Anheuser-Busch, Honda, Michaels, and Tabasco all count on AnyRoad to measure the impact of their experiential marketing. AnyRoad’s software integrates into CRM, loyalty, ERP, and POS systems to complete the loop, building the model of exactly how these experiences build loyalty, increase brand perception, and increase revenue.
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