Back in the day, mobile was solely just a means of communication. Now, they are a part of everyday life. The need for smartphones and smart applications has become a central part of every person’s life, as mobile phones are now used for networking, gaming, getting directions, tracking health, shopping, and more.
The cumulative progress of mobile technology, the availability and access to high-speed internet and the remarkable communicative interface in these devices results into a whole level of new and innovative experience mobile computing.
“The reliance and heavy usage of mobile phones creates a huge opportunity for brands to create and curate mobile-first customer experiences,” said Bridgette Darling, product marketing manager at Adobe. “If your business sells a product, a mobile presence that the customer can engage with is key. So is the need to do it right, stand out, and make them remember the experience.”
Now these mobile apps have become an integral part of our lives and we rely on them in more than one way.
Most, if not all, mobile devices are being used for personal activities via mobile apps, email, web browsers, texts, and calls, and much more. Mobile can no longer simply be defined solely as a channel, but an extension of the consumer as more consumers depend on their phones to get things done.
With the use of mobile apps, brands can figure out how to enhance their customer’s experiences all while creating an app that is compelling, useful, and looks to beat out their competitors. That being said, now that people have made it clear that mobile is the preferred method for shopping, business, daily-related activities, it is vital for brands to become hyper-aware of the importance mobile has in on their future success.
The Opportunity for Mobile Devices and Mobile Moments
Are micro-moments the new frontier in mobile? All signs point to YES. Customers, especially when using their mobile devices, do not want drawn-out processes that require a long series of actions – Frankly, they do not want to spend the time waiting for results, whether that be accessing the app, receiving a product they ordered, downloading a coupon, and everything in between. Every moment that elapses is one in which you risk losing the opportunity to get a new or recurring customer.
With mobile moments looking to increasingly dominate the worlds of communication and marketing, brands will have to engage with their audience and have to recognize that they have less and less time to convince them to choose your brand – and this all starts with realizing the immense potential of mobile technology.
About the Transformational CMO Assembly
The digital revolution has forever changed the balance of power between individual consumers and brands. This need to think “customer first” has made the marketing function more vital than ever before.
C-Level executives around the world are anticipating that digital technology will continue to drive business. We’ve put together a series of executive education roundtables, keynote presentations, collaborative think tanks, educational workshops, and networking sessions with our industry experts and advisory board.
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