Mobile First, Mobile Matters!

Back in the day, mobile was solely just a means of communication. Now, they are a part of everyday life. The need for smartphones and smart applications has become a central part of every person’s life, as mobile phones are now used for networking, gaming, getting directions, tracking health, shopping, and more.

The cumulative progress of mobile technology, the availability and access to high-speed internet and the remarkable communicative interface in these devices results into a whole level of new and innovative experience mobile computing.

“The reliance and heavy usage of mobile phones creates a huge opportunity for brands to create and curate mobile-first customer experiences,” said Bridgette Darling, product marketing manager at Adobe. “If your business sells a product, a mobile presence that the customer can engage with is key. So is the need to do it right, stand out, and make them remember the experience.”

Now these mobile apps have become an integral part of our lives and we rely on them in more than one way.

Mobile Apps

Most, if not all, mobile devices are being used for personal activities via mobile apps, email, web browsers, texts, and calls, and much more. Mobile can no longer simply be defined solely as a channel, but an extension of the consumer as more consumers depend on their phones to get things done.

With the use of mobile apps, brands can figure out how to enhance their customer’s experiences all while creating an app that is compelling, useful, and looks to beat out their competitors. That being said, now that people have made it clear that mobile is the preferred method for shopping, business, daily-related activities, it is vital for brands to become hyper-aware of the importance mobile has in on their future success.

The Opportunity for Mobile Devices and Mobile Moments

Are micro-moments the new frontier in mobile? All signs point to YES. Customers, especially when using their mobile devices, do not want drawn-out processes that require a long series of actions – Frankly, they do not want to spend the time waiting for results, whether that be accessing the app, receiving a product they ordered, downloading a coupon, and everything in between. Every moment that elapses is one in which you risk losing the opportunity to get a new or recurring customer.

With mobile moments looking to increasingly dominate the worlds of communication and marketing, brands will have to engage with their audience and have to recognize that they have less and less time to convince them to choose your brand – and this all starts with realizing the immense potential of mobile technology.

About the Transformational CMO West Assembly

The world is changing a mile a minute and it is hard to scale. Differentiating yourself and maintaining trust in the ever-changing marketing world seems to be getting easier, but only to those who are willing to adapt to the rapid-fire marketing. The more you can plan ahead, the better equipped you as an executive will feel in managing those changes when they happen.

In June of 2019, the Transformational CMO West Assembly in Nevada is a unique event that challenges our attendees to learn how to anticipate what’s next for the highly complex marketing environment that has emerged throughout the year through a series of executive education roundtables, keynote presentations, collaborative think tanks, educational workshops, and networking sessions with our industry experts and advisory board over the course of 2 days.

Are you interested in becoming a sponsor for this event? Click here today to learn more >>

Are you a CMO interested in attending this event? Inquire here today to find out if you qualify for Millennium Membership >>

Leave a Reply

admin

PUBLISHED BY admin

Jenny Schecher is a Client Services Director & Social Media Manager at The Millennium Alliance. Jenny is an avid contributor to our blog, Digital Diary, as well as all social media platforms. When she is not writing about digital transformation and technology, she is working with her team to make visions come to life at our events. (and eating all of NYC's best food.) Follow her on Instagram: @jennyschecs or find her on LinkedIn!

View all posts by admin

Related Posts

Gene McCarthy to Keynote Our Transformational Retail & CMO Assembly!

We are honored to announce Gene McCarthy, Former President & CEO of ASICS, as the featured keynote speaker for our upcoming Transformational Retail & CMO Virtual Assembly. McCarthy has an astonishing track record of digitally transforming brands in the athletic & outdoor space, and he’s held executive-level positions with many of the top players in […]

DarkTrace Cyber AI Analyst: Augmenting Your Security Team with AI-Driven Investigations

The myriad of security tools used by businesses today creates massive quantities of data and surfaces too many alerts for analysts to effectively manage. As threats become increasingly sophisticated and the cyber security industry continues to face a skills shortage, over-worked and under-resourced teams urgently need augmentation. Cyber AI Analyst, the product of a research initiative […]

News

The Pivot Project: Crowdsourcing Solutions to COVID-19 Problems 

The overwhelming implications of COVID-19 have defined a generation, but despite the hardships Americans are facing today, it’s shown us that social media is a momentous tool for building awareness & delivering aid to those in need. The Pivot Project, co-founded by our Advisory Board member, Cynthia Johnson, is set to do just that: utilize […]

#MillenniumLive Keynote Series: John Carlin, Author of “Dawn of the Code War”

The Millennium Alliance was honored to have John Carlin as the virtual Transformational CISO Assembly’s opening keynote speaker. He is the former Assistant Attorney General for the DOJ’s National Security Division. John currently chairs the Global Risk & Crisis Management Practice Group and the National Security Practice Group at Morrison & Foerster & hosts the […]

Lovin’ Digital Diary?

Premium content to our readers interested in all things business.

Check Us Out!

Millennium Membership offers Fortune 1000 C-Level executives, leading public sector/government officials, and thought leaders across a variety of disciplines unique and exclusive opportunities to meet their peers, understand industry developments, and receive introductions to new technology and service advancements to help grow their career and overall company value.

About Millenium Alliance Next

About Digital Diary

Created to provide premium content to our readers interested in all things business.

Launched in 2017, Digital Diary was created to provide premium content to our readers interested in all things business. With our blogs catered to deliver the top news stories, trends, and interviews from across all industries.

Read all story Next

Interested in Millennium Membership?
Find out if you qualify here.

arrow