#MillenniumLive , Data
In this week’s episode, we had the unique opportunity to sit down with Marketing Academics Dawn Lerman & Falguni Sen from Fordham University! The two professors have conducted a great deal of research on the language of marketing and how it impacts patient outcomes. They also share their insight on the value of creating personalized, patient-centered marketing campaigns that simulate 1:1 experiences with the audience.
Podcast episode available here
Video interview available here
About Dawn Lerman:
Dr. Dawn Lerman is Professor of Marketing and Executive Director of the Center for Positive Marketing at Fordham University’s Gabelli School of Business where she studies the impact of words and other aspects of language on brand perceptions, consumer-brand relationships and memory for brands. Dawn’s book The Language of Branding: Theories, Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence consumer behavior. A former associate dean, Dawn transformed pedagogy within the Gabelli School by expanding technology-enabled teaching and experiential learning opportunities for MBA and MS students. She holds a Ph.D. from the City University of New York, an MBA from New York University’s Leonard N. Stern School of Business and a BA in French language and literature from Brandeis University.
About Falguni Sen:
Falguni Sen is head of Fordham’s Global Healthcare Innovation Management Center, which aims to promote a high-level international conversation about business, social and health issues. He also is a professor and area chair of strategy and statistics. Before coming to Fordham, Professor Sen acted as a consultant for numerous private, public and government organizations in the United States, India and Ireland. Professor Sen has won Fordham’s Gladys and Henry Crown Award for Faculty Excellence. He also received a dissertation grant from the National Science Foundation and a graduate fellowship at Northwestern University from the Ford Foundation.
Digital Marketing Transformation
With 53% of Marketers planning on adopting Artificial Intelligence in the next 2 years, the digital marketing revolution is just getting started. CMOs and CDOs alike are seeking new ways to maximize their digital reach to attract new business to, as well as deliver enrich, personalized experiences to existing customers.
The Digital Marketing Transformation Assembly will bring together North America’s most prominent digital marketing technology and business leaders from all major consumer-driven industries to discuss the latest technology, innovations, and strategies driving digital marketing in 2020 and beyond.
Are you interested in becoming a sponsor for this event? Click here today to learn more >>
Are you interested in attending this event? Inquire here today to find out if you qualify for Millennium Membership >>
Reach thousands of C-Level
Executives every month.
Do you have content that you feel will
resonate with our audience? We'd love to
welcome you as a guest contributor!
Premium content to our readers
interested in all things business.
Millennium Membership offers Fortune 1000 C-Level executives, leading public sector/government officials, and thought leaders across a variety of disciplines unique and exclusive opportunities to meet their peers, understand industry developments, and receive introductions to new technology and service advancements to help grow their career and overall company value.About Millenium Alliance
Launched in 2017, Digital Diary was created to provide premium content to our members interested in executive education and business transformation. With C-Suite executive and top academic contributors, interviews with industry leaders, and digital transformation insights from technology experts, Digital Diary has all of the professional development tools you need to stay ahead of the curve.
We are dedicated to distributing meaningful opportunities for our reader to increase their personal knowledge, simplify business initiatives, and to have the right information to build their capabilities and leadership skills at every level.
In the midst of disruption across all industries, our members are given the tools they need to digitally transform their organizations.
Interested in Learning More?
Connect with Us