In this week’s episode, we had the unique opportunity to sit down with Marketing Academics Dawn Lerman & Falguni Sen from Fordham University! The two professors have conducted a great deal of research on the language of marketing and how it impacts patient outcomes. They also share their insight on the value of creating personalized, patient-centered marketing campaigns that simulate 1:1 experiences with the audience.
Dr. Dawn Lerman is Professor of Marketing and Executive Director of the Center for Positive Marketing at Fordham University’s Gabelli School of Business where she studies the impact of words and other aspects of language on brand perceptions, consumer-brand relationships and memory for brands. Dawn’s book The Language of Branding: Theories, Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence consumer behavior. A former associate dean, Dawn transformed pedagogy within the Gabelli School by expanding technology-enabled teaching and experiential learning opportunities for MBA and MS students. She holds a Ph.D. from the City University of New York, an MBA from New York University’s Leonard N. Stern School of Business and a BA in French language and literature from Brandeis University.
Falguni Sen is head of Fordham’s Global Healthcare Innovation Management Center, which aims to promote a high-level international conversation about business, social and health issues. He also is a professor and area chair of strategy and statistics. Before coming to Fordham, Professor Sen acted as a consultant for numerous private, public and government organizations in the United States, India and Ireland. Professor Sen has won Fordham’s Gladys and Henry Crown Award for Faculty Excellence. He also received a dissertation grant from the National Science Foundation and a graduate fellowship at Northwestern University from the Ford Foundation.
With 53% of Marketers planning on adopting Artificial Intelligence in the next 2 years, the digital marketing revolution is just getting started. CMOs and CDOs alike are seeking new ways to maximize their digital reach to attract new business to, as well as deliver enrich, personalized experiences to existing customers.
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