This week’s episode of #MillenniumLive features executive-turned-academic Eric Leininger from the Kellogg School of Management at Northwestern University! In this episode, Eric shares his insight on the swinging pendulum facing marketers today: whether the CMO role is truly disappearing, structural changes within organizations, metric challenges and how education has evolved for executives & students alike.
Video interview available here
Podcast episode available here
About Eric Leininger
Eric Leininger joined the Kellogg School faculty full time in September 2010, coming from McDonald’s Corporation, where he was corporate senior vice president since 2004. He has been an affiliated faculty member since 2007. With Professor Gregory Carpenter, Eric leads The Kellogg Chief Marketing Officer Program. This by-invitation-only program was the first university-based development experience for newly appointed and rising Chief Marketing Officers. The program has attracted attendees from leading organizations, including Cisco, Colgate-Palmolive, Exxon-Mobil, Discover, General Motors, IBM, John Deere, Johnson Controls McDonald’s, Motorola Solutions, NetApp, Sargento, SAP, SC Johnson, and The Cleveland Clinic. His MBA teaching has included Global Marketing and Marketing of New Products and Services.
Transformational Retail Assembly
C-Level experts from across North America’s retail industry are coming together in Las Vegas in March to anticipate the highly complex digital retail environment that will develop over the next few years.
Through a cutting-edge program designed by the industry, for the industry, we will provide a fresh and up-to-date insight to help move your organization to the next level of digital leadership. A series of executive education roundtables, keynote presentations, collaborative think tanks, educational workshops, and networking sessions will offer industry-specific topics and trends to ensure your company sustains its competitive advantage.
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