This week’s episode of #MillenniumLive features executive-turned-academic Eric Leininger from the Kellogg School of Management at Northwestern University! In this episode, Eric shares his insight on the swinging pendulum facing marketers today: whether the CMO role is truly disappearing, structural changes within organizations, metric challenges and how education has evolved for executives & students alike.
Video interview available here
Podcast episode available here
Eric Leininger joined the Kellogg School faculty full time in September 2010, coming from McDonald’s Corporation, where he was corporate senior vice president since 2004. He has been an affiliated faculty member since 2007. With Professor Gregory Carpenter, Eric leads The Kellogg Chief Marketing Officer Program. This by-invitation-only program was the first university-based development experience for newly appointed and rising Chief Marketing Officers. The program has attracted attendees from leading organizations, including Cisco, Colgate-Palmolive, Exxon-Mobil, Discover, General Motors, IBM, John Deere, Johnson Controls McDonald’s, Motorola Solutions, NetApp, Sargento, SAP, SC Johnson, and The Cleveland Clinic. His MBA teaching has included Global Marketing and Marketing of New Products and Services.
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