Healthcare
How McDonald’s is Taking a Strategic Approach Towards Managing Healthcare with Hello Heart
This week on #MillenniumLive we’re joined by Sonja Kotrostos, the Head of European Go-To Markets at Contentstack. Sonja talks about Contentstack’s origins and how customer advocacy is at the core of their enterprise solutions. She also dives into how MACH technologies can enable brands to leverage APIs for seamless connectivity between systems, and how it’s emerging at the forefront of digital enterprise solutions. It’s easy to see why: MACH creates a composable system of vendor solutions that serves a company’s unique business case and maximizes both dexterity and cost-efficiency.
We asked Sonja about the challenges her customer base is facing, as well as the ways COVID-19 has impacted marketing initiatives, especially for retail and luxury categories. She emphasizes the importance of pivoting your brand’s strategy to fit what your customer’s needs are today. She backs this up with stories on how Contentstack’s clients have made the change and created success during this turbulent time.
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PUBLISHED BY Emily French
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