#MillenniumLive: The Truth Behind Social Commerce: Does It work & Is It Worth It?

This week on #MillenniumLive podcast, Katie Moro, Director of Managed Services at Productsup, joins s to unbox the world of social commerce, uncovering strategies, success stories, and future trends that will shape the way we shop in the future. As social media platforms increasingly blur the lines between social interaction and shopping, businesses are left wondering: Is social commerce truly effective, and is it worth the investment? Katie shares insights from her extensive experience working with clients at Productsup, shedding light on the successes and challenges of social commerce adoption. Through real-world examples, she illustrates how brands are leveraging platforms like TikTok to drive sales and engage with consumers in innovative ways. But which social media channels are most effective for driving sales, and how do businesses navigate the delicate balance between advertising and selling? Katie discusses the top contenders and offers strategies for maximizing ROI while maintaining authenticity. Thanks to new tools and technologies that are available to support brands and retailers on their social commerce journey, including AI-powered solutions, making it easier than ever for businesses to connect with consumers on social platforms.

Listen on Spotify, Apple, Amazon Music

About Productsup

Processing over two trillion products a month, the Productsup Product-to-Consumer (P2C) platform imports, optimizes, contextualizes, and distributes product content across more than 2,500 marketing and retail channels. By providing full control over product, brand, and service experiences, Productsup enables companies to overcome commerce complexity to deliver a consistent customer experience across all channels.

Productsup powers commerce success by enabling global companies to perfect their product content journeys. The highly scalable platform is equipped for even the most sophisticated enterprise customers, helping them reach all of their target consumers worldwide and maximize their full potential. Productsup is trusted by more than 1,000 global companies, such as Coca-Cola, Sephora, and ALDI, handling more monthly data requests than Google’s consumer search service. In 2022, Productsup raised over $70M in funding from Bregal Milestone and Nordwind Capital and acquired World of Content.

To learn more visit: https://www.productsup.com/

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PUBLISHED BY Paige Russo

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