#MillenniumLive Talks DTC, Customer Loyalty & Attribution with Mark Friedman

Mark Friedman’s vanguard insights hail from his experience with a number of top retail companies, like Steve Madden and Brooks Brothers. He is now the President of Details Interactive and recently launched his own podcast, The Marketing Playbook Podcast.

In this week’s episode, Mark shares his wisdom on a number of topics, including the shakeout DTC brands are facing, the best ways to approach customer loyalty through experience-based initiatives and one of the greatest challenges for today’s marketers: attribution.

Watch the video interview here

Listen to the podcast episode here

More About Mark Friedman

Mark has spent more than 25+ years in the direct to consumer business. He spent his early years focused on finance and ultimately moved into catalog marketing with a start-up business. He has led the marketing initiatives for a number of catalog and later, e-commerce focused brands including Brooks Brothers, Full Beauty Brands (formerly Brylane/Redcats), Amerimark and Steve Madden. At Madden, Mark was President of E-commerce. He is highly analytical yet creative, and he has driven growth through customer acquisition and retention programs and has been the architect of a number of loyalty and private label credit card programs. As an e-commerce leader; Mark speaks often at industry events. Mark is a strong leader and he has spent many years mentoring early stage companies. Most recently as a Mentor through XRC Labs, he has worked with 3 companies helping to shape their go to market strategies.

Retail Innovation Starts Hereretail-transformation-conference-summit

Digital Transformation involves ongoing exploration by today’s leaders, and our best advice is to not trek the journey alone. Our Transformational Retail Assembly coming this August in Denver is set to be an inspiring event featuring some of retail’s top C-Suite executives.

We know what you’re thinking…

This isn’t Your Run-of-the-Mill Conference or Summit.

Our Founders, like many C-Suite executives today, became disillusioned by the slew of retail conferences, summits and events on the market today that promised “world class networking” opportunities with leading industry decision-makers. In reality, they found that these events had antiquated discussion topics presented in an impersonal format, and quite frankly, it seemed like just about anyone could attend the event.

What Makes a Millennium Assembly Different? 

We’re dedicated to creating the greatest think tank of today’s executives from some of the most prominent companies today. Our invite-only events consist of 55 carefully selected leaders holding C-Suite, EVP, and SVP positions from Fortune 500 companies.

These attendees are provided the opportunity to intimately connect in workshops & roundtables with fewer than 25 people, with interactive networking opportunities at our cocktail hour and Gala Keynote Dinner and personalized 1:1 meetings. This is an experience like no other, all taking place at some of the most beautiful hotel and resort venues in the country.

We’re serious about executive education. Our Assembly Agendas are data-driven and curated from our industry-expert Advisory Board, a group of 26 industry movers and shakers with a proven record of digitally transforming organizations from the ground-up. The prevailing topics and trends discussed at this assembly will cover the most poignant challenges affecting leaders today.

The Millennium Alliance’s goal is to change the way leaders look at executive education, and you won’t find this level of content, discussion, and networking anywhere else. We’re on the journey to digitally transform the retail industry with you.

Join the Assembly

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PUBLISHED BY Emily French

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What does it mean to be a Millennium Member? In the midst of the constant disruption across all industries, our members are given the tools they need to digitally transform their organizations and become the best leaders they can be. Millennium Members are provided the exclusive opportunity to attend our 40+ intimate in person and virtual Assemblies, take part in industry-leading Executive Education sessions conducted by the nation’s leading academic institutions, business leaders, and technology providers and receive industry leading content through our Digital Diary Platform as well as the rapidly growing #MillenniumLive Podcast Series.