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#MillenniumLive on Retail Innovation with David Sable & Craig Brommers

By milladmin • in #MillenniumLive, CMO, Retail
on June 21, 2021

craig-brommers-cmo-american-eagle

This week on #MillenniumLive, we have Former Global CEO of Young & Rubicam and Millennium Alliance Advisory member, David Sable with Craig Brommers, Chief Marketing Officer of American Eagle, to discuss retail innovation & marketing strategy in an era of disruption. According to Brommers, the notion that “retail is dead” couldn’t be further from the truth – consumers, and especially Generation Z, are eager to return to normalcy. For retailers that are on the forefront of innovation, this has resulted in sales exceeding that of pre-pandemic times. The question is: how did American Eagle top analysts’ expectations for Q1 earnings in the midst of COVID-19? Listen to this podcast episode to find out.

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Watch the video interview below, or listen to the podcast episode on Spotify, Apple, Google Podcasts, or SoundCloud.

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