#MillenniumLive welcomes you to our Keynote Panel series. In this week’s episode, we cover Machine Learning vs. Human Intuition: Finding the Optimal Balance for Successful Marketing Campaigns and Brand Recognition. From analyzing data to voice and payment technology, machine learning has been transforming the marketing industry and the role of the marketing leader for years. Executives continue to balance the use of technology within their teams and consumers are relying more and more on new technology to make their purchasing decisions.
This discussion is moderated by Clarence Lee of Cornell University, and panelists include Shari Hofer of John Wiley & Sons, Kim Schuy of Essilor of America, and Matthew Smith from Sterling National Bank. Go here to listen to the full podcast episode.
About the Panel
Professor Clarence Lee is an assistant professor of marketing at the Johnson Graduate School of Management. Clarence’s research applies deep learning and Bayesian econometric techniques to digital marketing and customer analytics applications across various industries. He has spent the past ten years studying the drivers behind consumer adoption, usage and purchase dynamics of digital goods and services found in the start-up ecosystems of NYC and Silicon Valley. His latest research interest is to help firms tackle digital transformation, and his most recent project focuses on employing novel artificial intelligence methods to enable customer analytics while preserving customer privacy. He currently teaches Digital Marketing, Data Analytics & Modeling, and the Strategic Product & Marketing Immersion (SPMI) at both the Ithaca and Cornell Tech campuses.
As a senior marketing strategist, I create tactical plans that get company products noticed within target audiences. As an organizational leader, one of my biggest mantras is that excellence can happen without arrogance… by maintaining authenticity internally with staff teams and externally with customers and industry partners, leadership happens by example and genuine rapport with stakeholders becomes a core corporate value. With 20+ years of experience in pioneering corporate brand programs and communications that deliver revenue results, I drive programs through subject matter expertise in building marketing programs that deliver company and product recognition/affinity using emerging technologies. My reputation as a high-energy, resourceful marketing leader with exceptional integrity and passion for problem-solving allows me to achieve organizational goals while generating client demand.
Kim Schuy is the VP of Digital Acceleration at Essilor Luxottica. She also serves as the president of AllAboutVision.com, a consumer website providing comprehensive information about eye health, vision correction, and vision correction products and services. Throughout Kim’s 20 years of experience in various roles and organizations, her focus has been as a change agent balancing both consumer and B-to-B marketing priorities. For her impact at Essilor and Alcon, Kim has been recognized multiple times by Jobson as one of the Most Influential Women in the Optical Industry.
Matthew Smith currently serves as the Segment Executive, Head of Direct Banking for Sterling National Bank. Sterling is the sixth largest regional bank in the New York City area in terms of deposits and holds ~$30 billion in assets. In his current role, Matthew is responsible for all direct to consumer and direct to business client acquisition channels, as well as all Banking as a Service strategic partnerships. Prior to his current role, Matthew was the Chief Product & Marketing Strategy Officer where he oversaw all areas of product strategy and marketing including consumer and corporate deposits, treasury management, and consumer lending products. Matthew also managed the launch of Sterling’s first direct-to-consumer banking channel under the name of BrioDirect and took in ~$500MM in consumer deposits within the first 5 months of being in-market.