CIO , Data
This week #MillenniumLive is tackling the topic of Experiential Marketing, and how brands are leveraging it to drive loyalty and lifetime value. We’re joined by Jonathan Yaffe, Co-Founder & CEO at AnyRoad, and he shares why we’re moving away from the “things” economy, and onto one more focused on experiences. He emphasizes the importance of data in the new world of experiential marketing, and understanding the relationship between experiences & consumers’ purchase behaviors. Yaffe’s team at AnyRoad allows marketers to accurately measure engagement, ROI, and pull actionable insights, and he shares some of the most impactful use cases of Experiential Marketing done right.
AnyRoad was founded in San Francisco in 2013 by Jonathan and Daniel Yaffe, and they’re a leader in a new category of software called Experience Relationship Management (ERM). They boast over 200 brands including Anheuser-Busch, Honda, and the Golden State Warriors. Partner with AnyRoad to offer extraordinary experiences and draw insights from data to connect better with customers.
Want to request a demo? Go here for more information!
Reach thousands of C-Level
Executives every month.
Do you have content that you feel will
resonate with our audience? We'd love to
welcome you as a guest contributor!
Premium content to our readers
interested in all things business.
Millennium Membership offers Fortune 1000 C-Level executives, leading public sector/government officials, and thought leaders across a variety of disciplines unique and exclusive opportunities to meet their peers, understand industry developments, and receive introductions to new technology and service advancements to help grow their career and overall company value.About Millenium Alliance
Launched in 2017, Digital Diary was created to provide premium content to our members interested in executive education and business transformation. With C-Suite executive and top academic contributors, interviews with industry leaders, and digital transformation insights from technology experts, Digital Diary has all of the professional development tools you need to stay ahead of the curve.
We are dedicated to distributing meaningful opportunities for our reader to increase their personal knowledge, simplify business initiatives, and to have the right information to build their capabilities and leadership skills at every level.
In the midst of disruption across all industries, our members are given the tools they need to digitally transform their organizations.
Joining Mill All is an opportunity unlike any other to connect with the best professionals in your industry and be a part of a community to become the best leader you can be.
500 Companies Attend Each Year