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This week #MillenniumLive is tackling the topic of Experiential Marketing, and how brands are leveraging it to drive loyalty and lifetime value. We’re joined by Jonathan Yaffe, Co-Founder & CEO at AnyRoad, and he shares why we’re moving away from the “things” economy, and onto one more focused on experiences. He emphasizes the importance of data in the new world of experiential marketing, and understanding the relationship between experiences & consumers’ purchase behaviors. Yaffe’s team at AnyRoad allows marketers to accurately measure engagement, ROI, and pull actionable insights, and he shares some of the most impactful use cases of Experiential Marketing done right.
AnyRoad was founded in San Francisco in 2013 by Jonathan and Daniel Yaffe, and they’re a leader in a new category of software called Experience Relationship Management (ERM). They boast over 200 brands including Anheuser-Busch, Honda, and the Golden State Warriors. Partner with AnyRoad to offer extraordinary experiences and draw insights from data to connect better with customers.
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