#MillenniumLive , Podcast , Retail
#MillenniumLive welcomes Victor Lebon, Chief Innovation and Strategy Officer at ICP. Consulting some of the largest brands to achieve better marketing outcomes, ICP is at the helm for technology adoption and marketing operations. Victor shares more with us about the important role of creative and technology teams, new models of digital commerce, and leveraging ICP’s core principles to find marketing harmony.
Modern Marketing Needs New Operational Models
For many years, most creative work has been developed using a similar process. In this data-driven and technology-enabled, post-Covid age, the move toward new delivery models is accelerating.
Global clients benefit more than ever from in-house, onsite, near-site and off-shore delivery solutions where the right work is conducted in the right place, at the right time, for the right cost.
ICP’s approach is to work with clients to find the optimum delivery model, always independent of any legacy agency model or process.
They offer creative production services, having been the first company, in 1988, to focus on decoupling the production, adaptation and localization of creative marketing materials.
As a consultancy and service provider with a unique perspective, their team of strategists is well-versed in a suite of sophisticated creative operations solutions and they believe in the power of leveraging a tailored solution to modernize their clients’ marketing.
Go here for more information on ICP’s C-Suite Marketing Solutions!
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