#MillenniumLive on Aligning Brand Purpose with Marketing Strategy with Kevin Miller

Kevin Miller, CMO at The Fresh Market and our Innovator of the Year, chats about all things marketing with our Director of Product & Partnerships at Millennium, Cara Bernstein. Kevin discusses the omnichannel approach at Fresh Market, aligning brand purpose with marketing strategy, and tips on how to become a better marketer.

Listen on SpotifyApple, Amazon MusicGoogle Podcasts, or SoundCloud.

About Kevin Miller

Kevin Miller is a highly accomplished brand marketer, innovator, and industry disruptor. With a 30-year track record of leading marketing, advertising, and media organizations for Fortune 100 companies, Kevin is known for his ability to analyze data, create novel solutions and build high performing teams that deliver superior results.

Kevin currently serves as Chief Marketing Officer (CMO) of The Fresh Market gourmet specialty grocery chain headquartered in Greensboro, NC privately owned by Apollo Global. As CMO he is responsible for enhancing the brand’s competitive positioning, multi-channel media and marketing strategy and working closely with merchandising on the menu and product innovation strategies. This work includes continuously refining current brand positioning, increasing new media and social marketing weighting/effectiveness, creating fresh news and activation across all consumer touch points, with enhanced product innovation, meal solutions, eCommerce, loyalty programs and calendar planning.

Prior to The Fresh Market, Kevin was Chief Marketing Officer (CMO) for Natural Grocers a rapidly growing natural and organic retail grocery chain operating 160 stores in 20 states reporting to the Chairman of the Board of Directors. In four short years, he led transformational change across marketing, company culture and digital innovation resulting in strong business growth including 12 straight quarters of positive sales and traffic comps and Natural Grocers being recognized as one of the World’s 20 Fastest Growing Retailers of 2018. Under his leadership, membership in the (N)power Loyalty Program grew over 500% to 1.3 million and the Natural Grocers’ marketing team created four original marketing concepts that have been awarded U.S. Trademark Patents.

Prior to Natural Grocers, Kevin served as President of KMMP Media Group a social media business development firm serving start-up MarTech companies, SVP Chief Marketing Officer (CMO) of ABC Radio Networks, VP National Marketing Pizza Hut, VP Management Supervisor for the Subway Restaurant business at Publicis/Hal Riney, Field Marketing Manager Coca-Cola USA, National McDonald’s advertising account executive at Leo Burnett USA.

Kevin is a member of the select CMO Masters Circle of the Association of National Advertisers (ANA) focusing on global growth challenges of the world’s leading brands. He has served in leadership positions on several non-profit boards including The West Point Society of Denver as VP Admissions and President of The First Tee of Dallas Board of Directors. He has received numerous awards in business and in the military including Corporate Executive of the Year by the American Diabetes Association of New Jersey and two Meritorious Service Medals from the US Army.

A graduate of the US Military Academy at West Point, Kevin lives in Greensboro with his wife and daughter and his son recently graduated from West Point, Class of 2020 and is currently serving as a Field Artillery Second Lieutenant in the U.S. Army.

Leave a Reply


View all posts by Greg Dicso

Related Posts

#MillenniumLive , CMO , Interview , Podcast

#MillenniumLive on Solving The Problems of Today’s Marketers with AiAdvertising

#MillenniumLive is excited to welcome Kevin Myers, Chief Product & Marketing Officer, at AiAdvertising. Kevin shares how AiAdvertising and the AiPlatform are solving the problems for today’s marketers, the rapidly advancing technology that gives AiA the advantage in the marketplace, and why now is the perfect time to leverage their unique solution. Watch the video […]

#MillenniumLive , Blockchain/Crypto/DeFi , CISO

#MillenniumLive on Implementing Emerging Technologies with Jose Arrieta

Jose Arrieta, the former Chief Information Officer and Interim Chief Data Officer of HHS and last week’s keynote speaker, joins #MillenniumLive to discuss a variety of topics, including stories from his upbringing, the direction of crypto, and the innovation and projects he led at HHS. Listen on Spotify, Apple, Amazon Music, Google Podcasts, or SoundCloud. About Jose Arrieta In […]

CISO , Healthcare

Healthcare IoT Security Operations Maturity: A Rationalized Approach to a New Normal

Contributed by Medigate Abstract IoT cybersecurity management products are a key enabler of connected health. The global solution market is expected to expand at a compound annual growth rate (CAGR) of 28% over the next three years, and the healthcare sector is projected to experience the highest rate of growth.1 Not surprisingly, healthcare delivery organizations […]


Understanding Data Strategy and the Data Lifecycle

For organizations, implementing a good data strategy can be a pretty big task. According to Dataversity, only 30% of companies have a clear organizational data strategy. Data strategy as defined by Gartner is a highly dynamic process employed to support the acquisition, organization, analysis, and delivery of data in support of business objectives. Organizations wanting […]

Lovin’ Digital Diary?

Premium content to our readers interested in all things business.

Check Us Out!

Millennium Membership offers Fortune 1000 C-Level executives, leading public sector/government officials, and thought leaders across a variety of disciplines unique and exclusive opportunities to meet their peers, understand industry developments, and receive introductions to new technology and service advancements to help grow their career and overall company value.

About Millenium Alliance Next

About Digital Diary

Created to provide premium content to our readers interested in all things business.

Launched in 2017, Digital Diary was created to provide premium content to our readers interested in all things business. With our blogs catered to deliver the top news stories, trends, and interviews from across all industries.

Read all story Next

Millennium Alliance Membership

Learn More Next

What does it mean to be a Millennium Member? In the midst of the constant disruption across all industries, our members are given the tools they need to digitally transform their organizations and become the best leaders they can be. Millennium Members are provided the exclusive opportunity to attend our 40+ intimate in person and virtual Assemblies, take part in industry-leading Executive Education sessions conducted by the nation’s leading academic institutions, business leaders, and technology providers and receive industry leading content through our Digital Diary Platform as well as the rapidly growing #MillenniumLive Podcast Series.