On this episode of #MillenniumLive, David Edelman, Executive Advisor and former Chief Marketing Officer at Aetna, discusses all things patient experience at our recent Patient Experience & Digital Healthcare Transformation Assembly. He explains that as digital technology advances and the challenges of COVID-19 fade, patient experience will contribute even more to providers’ success. Improving overall experience is essential with the growing number of players in the market, and it requires finding new ways to connect to the patient, improving health outcomes and lowering cost.
Go here to listen to the podcast episode or watch the full video below.
David Edelman is the Former CMO at Aetna and present-day consulting leader in Digital Transformation and Marketing Strategy. David Edelman has built a global reputation, grounded by his development of foundational marketing concepts such as “The Customer Decision Journey,” and “Segment-of-One Marketing.” He has been repeatedly recognized by Forbes as one of the “Most Influential CMOs in the World,” and by AdWeek as one of the “Top 20 Marketing and Technology Executives.” His writing and work has attracted over 1.2 million followers to his LinkedIn blog. For the last four years, David served as Chief Marketing Officer of Aetna, now part of the $200B healthcare giant CVS Health, and ran its “Digital First” enterprise modernization program. He drove a broad transformation at Aetna, rebranding the 166 year-old company, implementing real-time analytics, and building agile operations.
The Millennium Alliance Secures Top Leaders From Staples Stores, Zoom, State Farm, AdventHealth, & More To Headline Upcoming Assemblies Read more
#MillenniumLive Frictionless Healthcare is Possible with XSOLIS Read more
#MillenniumLive Amplifying Your Ability To Help Others Read more
Do you have content that you feel will
resonate with our audience? We'd love to
welcome you as a guest contributor!
Contact Digital Diary Premium content to our readers
interested in all things business.
Subscribe Now Millennium Membership offers Fortune 1000 C-Level executives, leading public sector/government officials, and thought leaders across a variety of disciplines unique and exclusive opportunities to meet their peers, understand industry developments, and receive introductions to new technology and service advancements to help grow their career and overall company value.
About Millenium Alliance 
Launched in 2017, Digital Diary was created to provide premium content to our members interested in executive education and business transformation. With C-Suite executive and top academic contributors, interviews with industry leaders, and digital transformation insights from technology experts, Digital Diary has all of the professional development tools you need to stay ahead of the curve.
We are dedicated to distributing meaningful opportunities for our reader to increase their personal knowledge, simplify business initiatives, and to have the right information to build their capabilities and leadership skills at every level.
In the midst of disruption across all industries, our members are given the tools they need to digitally transform their organizations.
Joining Mill All is an opportunity unlike any other to connect with the best professionals in your industry and be a part of a community to become the best leader you can be.
Interested in Learning More?
Read the Digital Diary Connect with Us 
