Welcome back to Millennium Live, the podcast where we connect with the voices shaping the digital enterprise and we’re gonna be diving into what it really means to build an agile omnichannel strategy — one that goes far beyond buzzwords and delivers true business value. We’re joined by Marcus Lancaster, Head of Ecommerce and Retail Strategy at Quad, a company helping brands remove friction, connect with consumers in meaningful ways, and create those personalized experiences.
As real-time intent becomes increasingly valuable and consumer behaviors shift faster than ever, we’re gonna rely on Marcus to unpack some of the awesome things Quad is doing – like blending online data with offline experiences, and to help marketers rethink insights and move onto what really matters.
Listen on Spotify, Apple Podcasts, and Amazon Music.
About Quad
Quad is a global marketing experience company that helps brands make direct consumer connections, from household to in-store to online. Supported by state-of-the-art technology and data-driven intelligence, Quad uses its suite of media, creative and production solutions to streamline the complexities of marketing and remove friction from wherever it occurs in the marketing journey. Quad tailors its uniquely flexible, scalable and connected solutions to clients’ objectives, driving cost efficiencies, improving speed to market, strengthening marketing effectiveness, and delivering value on client investments.
Quad employs approximately 13,000 people in 14 countries and serves approximately 2,700 clients including industry leading blue-chip companies that serve both businesses and consumers in multiple industry verticals, with a particular focus on commerce, including retail, consumer packaged goods, and direct-to-consumer; financial services; and health. Quad is ranked as the 14th largest agency company in the U.S. by Ad Age (2023), and the second-largest commercial printer in North America, according to Printing Impressions (2023).
To learn more, visit quad.com.
