#MillenniumLive , Data , Digital
It’s our 60th episode of #MillenniumLive, and we have a very special guest! Valerie Beaulieu, Chief Marketing Officer of Microsoft US, joined us for the 10th Edition of our Transformational CMO Assembly this past November in Denver to discuss challenges marketers face today and the three pillars of marketing: culture, capability, and technology. Check out the episode to learn more about Valerie’s background, her current role at Microsoft, and how Microsoft is transforming marketing.
About Valerie Beaulieu:
As the Chief Marketing Officer for Microsoft US subsidiary, Valerie Beaulieu is responsible for Microsoft reputation, demand generation, customer acquisition & lifetime value for Microsoft commercial business in the United States. She leads a multi-disciplinary team of over 200 people, spanning across account-based marketing, Industry marketing, role-based marketing as well as customer experience including events, social listening & digital engagement, “Martech” management, marketing operations & analytics. Her focus is on building a culture of customer-centricity while shaping customer engagement to enable future growth and create fans for life!
The digital revolution has forever changed the balance of power between individual consumers and brands. This need to think “customer first” has made the marketing function more vital than ever before.
C-Level executives around the world are anticipating that digital technology will continue to drive business. We’ve put together a series of executive education roundtables, keynote presentations, collaborative think tanks, educational workshops, and networking sessions with our industry experts and advisory board.
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